Member Benefits

EdNET Insight's information and consulting service combines the power of research and analysis with recognized industry experts to deliver an insightful, comprehensive view of the trends and influences that are shaping the education market today—and tomorrow.

Anchored by the annual State of the K-12 Market report, EdNET Insight members receive a broad range of services:

Industry Reports

  • Annual State of the K-12 Market Report.
    This overview of the K-12 education market, released in three parts (March-May), is based on large-scale surveys of instructional and technology decision makers at the district and state levels and authored by highly-regarded industry analysts.  Shaped with input from member companies and filled with data and insightful analysis, this annual report is essential reading for a thorough and up-to-date understanding of the K-12 education market.
  • Post-Release Briefing with EdNET Insight senior analysts to discuss the annual State of the K-12 Market Report and align the report's findings with companies' tactical and strategic challenges. There are three types of briefings:
    • Online: a one-hour webinar for all members at the Basic and Standard levels.
    • Custom Online: a custom two-hour webinar for each Premium-level member.
    • Custom Onsite: a custom four-hour, onsite briefing for each Enterprise-level member.
  • Insight Reports on aspects of and developments in K-12 education and the education industry. Released quarterly, many of these high-level, strategic reports are authored by prominent analysts in the education industry, and topics are selected with input from member companies.

Research and Consulting Services

  • Insight Research.  Members at the Standard level and above receive one or two custom research projects a year:  one Tier 1 at Standard level and Premium levels, one Tier 2 at Enterprise level.
    • Tier 1: Competitive Analysis (up to 4 companies), or E-Survey Plus (a minimum of 150 completed email surveys of up to 10 questions you create; includes the data file, verbatim responses, cross tabulations of data by key demographic variables, and PowerPoint report).
    • Tier 2: Competitive Analysis (up to 8 companies), E-Survey Plus (as described above), a Customer Satisfaction Study (a survey using your customers' email addresses), or an Educator Insight (a survey of educators' reactions to your company's marketing materials).
  • Marketing Audit.  Members at the Premium and Enterprise levels receive an annual Marketing Audit:  a thorough review with recommendations of their marketing strategy, including strengths and weakness of their direct, email, events-based, and social media marketing;  target market strategy; partnerships and channels; public relations; and CRM evaluation. Funding, Sales or Web Audits can be subsituted for the Marketing Audit.

Information Services

  • Insight Roundtables, held online every other month, with EdNET Insight's analysts and industry and/or education experts.  Topics and panelists are selected with input from member companies.
  • Data Files from the large-scale surveys done for the State of the K-12 Market Report, provided in Excel and SPSS formats to members subscribing at some levels.
  • Online Archive containing reports from EdNET Insight and MDR, education and industry reports, survey data files, video and podcast copies of Insight Roundtables and post-release briefings, and other online resources.  Access provided to members subscribing at most levels.

Member Community

  • Member Events at EdNET.
  • EdNET Registration for members subscribing at some levels.
Benefits Basic Standard Premium Enterprise
State of the Market Report One License One License One License Unlimited Use
Post-Release Briefings Online Online Custom Online Custom On-Site
Insight Reports One License One License One License Unlimited Use
Insight Roundtables Yes Yes Yes Yes
Member Events at EdNET Yes Yes Yes Yes
Dedicated Analyst   Yes Yes Yes
Online Archive   Single User Single User Unlimited Use
Insight Research   One Tier 1 One Tier 1 One Tier 2
Data Files     Yes Yes
Audits: Marketing, Funding, Sales, Web
     Yes Yes
EdNET Registration     One Two


Depending on subscription level, members at the Basic, Standard, and Premium levels receive one digital copy of each report; one login ID for all briefings, roundtables, and the online archive; and one admission to member events at EdNET. Companies requiring multiple copies of reports and login IDs may purchase additional seat licenses at $1,500 apiece or an Enterprise-level subscription.