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From the Editor

Anne Wujcik, EditorThere's been a lot of attention devoted these past few weeks to two public opinion polls - the PDK/Gallup and Education Next. PDK released the results of its 47th annual PDK/Gallup Poll of the Public's Attitudes Toward the Public Schools last week. With its long history, this poll can provide a lot of historical context, allowing readers to see how opinion has changed over time. Education Next released its ninth version of its national poll the week earlier. Education Next asks alternative questions on the same topic in order to determine the sensitivity of opinion to new information and particular wording. Much of the press coverage has focused on the differences that the polls found in support for the Common Core and around questions related to testing. While there are differences, a careful read of the way the questions were posed and even the answer options offered helps explain a lot of what the supposed disagreement. Even question order has an impact. If you're really interested in this sort of thing, you will want to go directly to the survey documents to get the most unbiased perspective on the issues covered.

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Voice from the Industry

John Meyer, Founder and President, FieldPros, Inc.Three Key Factors in Building an Effective Ed Tech Sales Team

In building an effective sales team for your ed tech company, there are a number of questions you’ll need to answer. For instance, will you hire an inside sales team, an outside sales team, or both? What skills should you be looking for as you assemble your team?

To answer these questions, here are three key factors to consider:

  • Target audience
  • Maturity of your company and your runway
  • Location

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She Snoops for Scoops: The Personal Side of the EdNET Community

Vicki Smith BighamHappy Friday, everyone—congrats on closing out another week during this busy Back to School season. I have some great scoops for you this week so please read on now….

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Student Data Principles Gain 40 Official Supporters

The Data Quality Campaign (DQC) and the Consortium for School Networking (CoSN) today announced that 40 national education organizations officially support the Student Data Principles. Launched in March 2015, the Principles are a historic, first-ever dedicated effort by major national education associations to articulate commonly held principles around the use and safeguarding of student data. In addition to the Principles, DQC and CoSN continue to expand their student data leadership. Both organizations will sponsor the all-day "National Student Privacy Symposium" on September 21 in Washington, DC.

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“Be a Learning Hero” Public Service Partnership Launches

As families head back to school, a new effort will help parents prepare for the school year with the information and tools they need to become “learning heroes” for their children. “Be a Learning Hero,” a first-of-its-kind national public service partnership built exclusively for parents and guardians, launches today with support from the nation’s leading parent and education organizations. Bringing together National PTA, Scholastic, Common Sense Media, GreatSchools and many more of the country’s most trusted parent and education organizations, the Be a Learning Hero public service partnership delivers trusted and meaningful information to parents to help them navigate the changes in their child’s classrooms.

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