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From the Editor

Anne Wujcik, EditorEducation Week has released a new report, "From Adoption to Practice: Teacher Perspectives on the Common Core." The report is based on a survey of educators conducted during the 2013-14 school year. There are no surprises here; the survey confirms what Education Week reported last year and what has been found in several other survey of educators around Common Core-related issues. Essentially teachers are positively disposed to the standards, dubious about the new assessments and somewhat anxious about their own preparation, the resources they have available and the extent to which students are prepared to master the new standards or the assessments linked to them. The best news, and highly consistent with other such surveys, is that most educators believe that the Common Core Standards will improve their own instruction and classroom practice (46% agree, 23% strongly agree) and student learning (38% agree, 27% strongly agree).

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Market Insights

Top-of-Mind Tips to Set Your Marketing in Motion

With a focus on digital communication and the exploding opportunity for marketing strategies, experienced marketers and those new to their role are looking forward to MDR’s upcoming seminar, Set Your Marketing in Motion, a new offering at the start of the 2014 EdNET Conference. From an overview of the ever-changing education market to integrated marketing effectiveness, MDR experts will share what’s working and provide actionable takeaways for your own marketing plans. Looking to come away with a few key points before the conference is held in Baltimore? Here are a few topics we’ll cover:

  • When it comes to channels, it’s all about integration, integration, integration. It works!
  • Content rules—timely, relevant content that is meaningful to educators is a powerful way to engage your audience.
  • Email is alive and kicking. Smarter campaigns = better results.
  • Social media and PR can combine to pack a powerful punch to increase your visibility, credibility, and brand.

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She Snoops for Scoops: The Personal Side of the EdNET Community

Vicki Smith BighamSlow down...and relax. Today is Relaxation Day! Of course, if you are like me and working today, there is no time to relax, so we may all just have to celebrate tomorrow. Whether curled up on your sofa, sitting in your lounge chair on the beach, or working away at your desk, read on now to catch this week's scoops....

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SIIA Seeks Education Technology Innovators for Incubator Program

The Education Division of the Software & Information Industry Association (SIIA) is accepting applicants for its Innovation Incubator program. Selected developers of promising technologies in the K-12 and postsecondary markets will be invited to participate in the SIIA Innovation Incubator program during the 14th annual SIIA Education Business Forum, December 9-10, at McGraw-Hill Conference Center in New York. The deadline to apply is September 26. The SIIA Innovation Incubator program identifies and supports entrepreneurs in the development and launch of innovative learning technologies.

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New Grant Competition To Increase Access to High-Quality Preschool Announved

U.S. Education Secretary Arne Duncan and Health and Human Services Secretary Sylvia M. Burwell announced today that applications are now available for the $250 million Preschool Development Grants competition. The goal of Preschool Development Grants is to support states - including the District of Columbia and Puerto Rico – in building, developing and expanding voluntary, high-quality preschool programs in high-need communities for children from low- and moderate-income families. The new grant program will be jointly administered by the U.S. Departments of Education and Health and Human Services.

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