Business Headlines

Crimson Ventures Sells Thrivist to Ingram Content Group

NASHVILLE, Tenn., June 1, 2017 /via PRNewswire/ -- Crimson Ventures announces the sale of Thrivist to Tennessee Book Company, an Ingram Content Group company, as an expansion of the existing digital initiative relationship among the firms.  Thrivist, LLC, based in Franklin, Tenn., offers its learning and analytics platform to K-12 schools, enabling them to develop, deliver and manage online learning (or e-learning), and leverage learning analytics to improve student outcomes. 

Andrew McGarrity, CEO of Thrivist, commented, "Our entire team at Thrivist is incredibly eager to begin our new partnership with Ingram Content Group.  We know that our combined technical and service teams are positioned to greatly assist schools, districts and education associations with our suite of integrated products and solutions."

"It was a highly rewarding experience to assist Andrew and Thrivist in its early stage growth, financing and ultimate partnership with Ingram," Managing Partner of Crimson Ventures and Thrivist Board Member Rob Walker said.

Key advisors for Thrivist in this transaction included Crimson Ventures, FUEL for Good, Waterford Tax and the Emerging Companies Group of Baker, Donelson-Nashville. Key partners for Thrivist included Pilgrim Consulting Group, SiteMason, Bank of Nashville and RANDA Solutions.

About Crimson Ventures:  Crimson Ventures, via predecessor companies, began operations in 1993 and is a management consulting and opportunistic angel investing company with more than 20 years of experience assisting companies at key inflection points such as hyper-growth, capital raising, M&A transactions, business exits, turn-arounds and more.  In addition to Thrivist, Crimson Ventures maintains ownership positions in Sovereign Sportsman Solutions, Hilburn Investment Co., Residential Investment Advisors, GlideSlope Partners (formerly Compass EMP Funds), Transformational Warehousing & Logistics, and others.  Additional information is available at

About Thrivist: For K-12 schools implementing blended and digital learning strategies, Thrivist is a learning and analytics platform that enables schools to develop, deliver and manage online learning and leverage learning analytics to correlate learning activities with student performance. The company's software is offered via a Software as a Service model and is being used in more than 25 school districts today. Additional information is available at

CONTACT: Rob Walker, Managing Partner, 615-730-9974,