Digital Directions International Selects ABA to Manage Distribution
Academic Business Advisors — Tuesday, October 07, 2008
ABA's Sales Outsourcing Services Launches Sales for the HELP Program
Chappaqua, NY, (October 7, 2008) - Digital Directions International, Inc. (DDI), Carbondale CO, has partnered with Academic Business Advisors, LLC (ABA), Chappaqua NY, to bring DDI's highly regarded HELP Program to the national educational market. The HELP Program has demonstrated significant efficacy in improving math learning among English Language Learners (ELL) in particular, but has also shown to be effective with all students who require extra support.
The HELP Program was developed using principals of Sheltered Instruction Observation Protocol, a research-based and validated instructional model that has proven effective in developing proficiency with academic content. Delivered entirely via the web, HELP was shown to significantly increase students' test scores in independent, randomized studies.
"We're energized by the opportunity to bring such a singularly effective product to the national marketplace," said Alan Stern, Senior Associate with ABA, who heads up ABA's new Sales Outsourcing Services initiative. "Distribution can be the single biggest obstacle to growth for young companies, and we at ABA are excited about helping DDI to expand rapidly and build on the success of this program."
ABA will provide complete sales management services for DDI, including all aspects of distribution, identifying the best outlets, managing those outlets and executing all the related sales activity such as territory management, sales strategies, marketing messages, etc.
"We're delighted to have found a partner who understands the value of the HELP product for students and who's as excited and committed to it as we are," said John Ramo, CEO of DDI. "We have lots of new ideas, both for enhancing the HELP program as well as creating dynamic new products. With ABA managing our sales and distribution, DDI will now be able to continue focusing on what we do best, developing high quality, effective and usable programs for student success."
Academic Business Advisors, LLC, finds and grows companies that are going to transform and improve the education landscape. We will make our mark on education by being the catalyst for the growth, networking, and distribution of excellence. Academic Business Advisors principals bring their 40+ years of classroom experience, editorial, marketing, sales, and business development perspectives to the creation, introduction, and management of the business of learning. Visit www.academicbiz.com to learn more.
Digital Directions International, Inc. is a socially-responsible, educational technology pioneer and publisher of digital educational content. DDI is focused on developing and co-distributing online supplemental and educational intervention software products in mathematics and science, especially for English Language Learners (ELL), Latino, and other students in need. Visit www.helpprogram.net to learn more.
Contact: Farimah Schuerman, Academic Business Advisors, LLC, 914 238 4435, Farimah.email@example.com