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Naviance Acquires College Recommendation Engine MyFit

Naviance Acquires College Recommendation Engine MyFit

Washington, DC, October 5, 2010 -- Educational software leader Naviance has announced its recent acquisition of MyFit, an innovative web-based college recommendation engine that uses advanced data modeling to help students identify colleges that match them academically and socially.

Capabilities from MyFit will be integrated into Naviance Succeed, the premier college and careerreadiness platform for schools and districts, which today reaches 6 million high school students, their families, counselors, teachers, and administrators. With the technology provided by MyFit, Naviance Succeed will be able to offer even richer insights into the factors that most impact students’ academic and career success and that affect which colleges are likely to be each student’s best fit. MyFit was founded in 2009 and backed by leading venture capital firm New Enterprise Associates (NEA).

"We are thrilled to bring on board one of Silicon Valley's gems: MyFit is one of most innovative teams in education analysis and college admissions," said Shaun Fanning, Executive Vice-President and co-founder of Naviance, "The technology and product vision that MyFit has built will keep Naviance the leader in our space as we continue to evolve and sharpen our offerings."

MyFit co-founder Jason Mueller will report to Fanning and continue to manage the MyFit product team.

"Our greatest aspiration for this product was to put it in the hands of millions of high school students across the country and the world," said Mueller. "Naviance is the clear market leader in the college admissions and analytics space, and we are incredibly excited to enhance the incredible platform and brand they have built. We want to give millions of students the right tools to better plan and improve their academic and professional futures."

Naviance was founded in 2001 and became the K-12 division of Hobsons and a unit of the Daily Mail and General Trust plc (LSE:DMGT) in 2007. Naviance Succeed is a SaaS offering currently used in more than 4,300 middle and high schools located in 72 countries worldwide. For more information please visit www.naviance.com or call 866.337.0080.