Shmoop Enters Partnership with AETN To Produce Digital Content for BIO.com
Shmoop — Monday, August 02, 2010
Shmoop, a Publisher of Fun Digital Educational Content, Announced a Content Development Deal with A&E Television Networks
Mountain View, CA (PRWEB) August 2, 2010 -- Shmoop (www.shmoop.com), a publisher of fun and relevant digital learning materials, today announced a partnership with A&E Television Networks, LLC in which Shmoop will develop content for Bio.com, the leading digital resource for biographies. Shmoop digital content is written by educators and experts – mostly Ph.D. students from Stanford, UC Berkeley, Harvard, and other top universities.
“Shmoop shares our passion for storytelling and for helping audiences of all ages better connect with the interesting people who shape our world,” said Dan Suratt, Executive Vice President, Digital Media and Business Development, A&E Television Networks (AETN). “We are excited to partner with Shmoop to make Bio.com even more engaging and current.”
“Shmoop has already made millions of students and teachers better lovers of history, literature, and biographies,” said Ellen Siminoff, CEO of Shmoop. “We are thrilled to introduce Shmoop’s intelligent, interesting writing to millions of fans of Bio and Bio.com.”
Exclusive Shmoop content will now appear on the Bio.com website. Shmoop’s initial contributions include biographies for Twitter Co-Founder Jack Dorsey, celebrity chef Bobby Flay, and actress Joan Collins.
Shmoop makes learning fun and relevant by infusing topics like The Scarlet Letter, To Kill a Mockingbird, and the American Revolution with humor, pop culture references, trivia, photos, and current events.
Shmoop publishes digital resources that make learning fun and relevant for students. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides and Teacher Resources balance a fun, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 3,000 titles across the Web, iPhone, Android devices, Kindle, Nook, and Sony Reader. The company was an Official Honoree in the 2009 and 2010 Webby Awards and named “Best of the Internet” by PC Magazine. Launched in 2008, Shmoop is headquartered in a Labradoodle-patrolled office in Mountain View, California.
At BIO, we prove that the truth about people is always more entertaining than fiction. BIO is about real people and their real lives: up close and personal, gritty and provocative, always unfiltered. BIO original series uncover the real drama in people stories: everyday situations with a twist; celebrities going off-script; people-centric crime stories and paranormal events. In addition to being the exclusive home to the Emmy Award-winning “Biography®” series, the dynamic blend of original and acquired series on BIO includes “I Survived…,” “Celebrity Ghost Stories,” “Psychic Investigators” and the William Shatner-hosted talk show “Shatner's Raw Nerve.” The 24-hour network is now available in more than 55 million households. The BIO website is located at www.bio.com.
About AETN Digital
AETN Digital Media, a division of A&E Television Networks, LLC, is a leading provider of digital content for properties including HISTORY™, Lifetime, A&E, BIO™, Roiworld, DressUpChallenge, Lifetime Moms and MothersClick. More than 13 million unique visitors per month engage with the company’s digital brands across 14 properties, and millions more consume the content via syndication, social media and mobile. Combined with the reach of the A&E Television Networks, AETN Digital Media reaches all demographics with a powerful, singular-branded experience across all platforms.