Shmoop Joins Q1Media's Student Lifestyle Channel
Q1Media — Tuesday, May 15, 2012
AUSTIN, Texas, May 15, 2012/via PRNewswire/ -- Q1Media announced today that Shmoop will be joining its Student Lifestyle Channel as a publisher partner. Shmoop is a leading publisher of digital curriculum and test preparation for high school and college students. Q1Media will work with major brands and advertising agencies to develop custom campaigns featuring video units and site wide ad integration to reach Shmoop's large student audience. Q1Media will also provide consulting to Shmoop on ad placements and best practices for advertisers targeting students and young adults ages 18 to 24.
"We are going to make a big push to let student-focused advertisers know what an appealing opportunity Shmoop represents. Shmoop's sections featuring Careers, Music or Bestsellers are perfect for integrated sponsorships," stated Q1Media CEO Bill Wiemann. "And even though they are a very brand safe site, Shmoop has an edgy, current editorial voice. Who else creates a Facebook profile for love goddess Aphrodite to help students learn about Greek mythology?"
Shmoop uses witty, entertaining stories in the teaching of its subjects to engage its millions of teens and young adult student users. For example, the biology section makes a connection between photosynthesis and the source of Superman's powers. "Sun can be fun. Using humor and references from pop culture, we share our joy of learning and discovery. We are one big fat epiphany that makes you giggle. And yes, we take our humor very seriously," said Ellen Siminoff, CEO of Shmoop. The company's curricula are licensed to over 1,000 private schools and school districts. Most of its content is written by educators or professionals with Ph.D.'s and Masters degrees in their representative fields.
Launched in 2012, Q1Media's Student Lifestyle Channel helps leading brands, colleges and universities reach high school and rising college students. Over 46.3 million unique visitors spend time every month on the Student Lifestyle Channel's proprietary and publisher partner websites like Shmoop that span student, gaming, music, movie and entertainment categories. "Q1Media has taken the time to learn about us and understand our unique position as an educational publisher in the student space. We anticipate that relationship will yield top tier ad revenue for us," stated Siminoff.
Q1Media is a leading digital advertising group focused on connecting advertisers and brand managers with the 18 to 34 year old demographic. Q1Media creates custom online advertising campaigns and specializes in online video advertisements. Founded in 2004, Q1Media is based in Austin, Texas. Its clients include Sony Ericsson, the United States Air Force, Fox Home Entertainment, Chevy and other digital marketers targeting the 18-34 demographic. It is the exclusive sales force for AdExcite, a rapidly growing online video ad network. Please visit www.q1media.com or www.adexcite.com for more information.
CONTACT: Griffin Davis, +1-512-619-8778, for Q1Media