Higher Ed Market Headlines

Datatel Website Content Management Solution Previewed

New Higher Ed-Focused Website Content Management Solution Allows Institutions To Easily Create and Maintain Differentiated Websites in Support of Their Strategic Enrollment Management Goals

ANAHEIM, Calif.--(via BUSINESS WIRE)--Datatel announced today that Datatel WCMS™, the company’s new-generation Website Content Management Solution, will be shown for the first time at EDUCAUSE 2010, to be held through October 15 in Anaheim, Calif. Datatel WCMS is a higher education-focused website management solution that is tailored specifically for colleges and universities, enabling them to create and maintain a unique and innovative online public face that differentiates the institution and supports its Strategic Enrollment Management goals. Powered by technology from Ektron®, the leading Microsoft .Net Framework CMS provider, Datatel WCMS makes website maintenance much easier for higher education institutions. General availability of Datatel WCMS is scheduled for fourth quarter 2010.

Datatel WCMS empowers constituencies across campus to collaborate efficiently to create, deploy, update, and maintain interactive website content rapidly. Datatel WCMS provides in-context page editing, structured drag-and-drop page building, and a flexible work area for creating modular content blocks. This combination of features, along with sophisticated workflow and permissions, enables higher education institutions to distribute the responsibility for creating and maintaining website content across campus while maintaining brand control and enforcing governance processes.

Datatel WCMS is the right combination of an easy-to-deploy starter website kit and an extensible technology platform. For institutions that have a website brand in place and simply need an easier-to-use tool to manage it, Datatel WCMS brings tremendous value with pre-configured information architecture, templates, widgets, and metadata — all of which can be extended. And for institutions that are interested in a more extensive website overhaul and brand redesign, Datatel WCMS supports tremendous innovation and flexibility needed to make their website vision a reality. This combination of ease of use and flexibility supports fast, practical deployments that will need to grow with an institution’s vision.

“With more and more students shopping for schools anonymously, the website and online presence continues to become even more critical to meeting strategic enrollment management goals,” said Kyle Loudermilk, vice president of product management at Datatel. “At the same time, colleges and universities don’t have unlimited resources to dedicate to a website. A best-in-class website should be easy to maintain and inextricably integrated to other technology components such as Datatel Portal and Datatel Recruiter™ for CRM.”

Key features of Datatel WCMS include the ability for the user to: 

  •  Create and edit basic website content within the context of a standard Internet browser so that infrequent users do not need to learn a new technology platform and IT is not burdened with repeated training of end-users; 
  •  Drag and drop content widgets onto Web pages to build innovative and compelling pages quickly that meet business goals and design specifications; 
  •  Grant appropriate permission levels for content authors, editors, reviewers, and publishers to ensure that institutional policies are enforced, governance standards are met, and legal policies are adhered to; 
  •  Configure dashboards for monitoring website analytics such as page visits and click-through rates so that key performance indicators can be tracked easily and adjustments made;
  • Enforce appropriate change management processes by syncing development, staging, and production environments.

In addition to Datatel WCMS, Datatel offers website design services from its award-winning Creative Services Team. This elite group of creative talent has created the look and feel and navigation blueprint for hundreds of college and university websites throughout North America. Using insight gained from extensive experience, campus interviews, focus groups, and research, the Datatel Creative Services Team creates a distinct brand identity for an institution, resulting in a compelling Internet presence that is second to none.

Datatel WCMS demonstrations will be available in the company’s exhibit booth (#1700) at EDUCAUSE 2010 in the Anaheim Convention Center.

About Datatel, Inc.
Datatel is a provider of innovative technology products, services, and insight to higher education. Colleges, universities, and technical schools across North America partner with Datatel to build Strategic Academic Enterprises dedicated to achieving student success. The company has focused on higher education since 1979. For more information, visit www.datatel.com.

Contact: Datatel, Inc., Peter Abzug, 703-259-2831, pda@datatel.com