Higher Ed Market Headlines
SunGard Higher Education Launches New Solution for Enrollment Management in the Banner Unified Digital Campus
SunGard Higher Education — Saturday, April 05, 2008
Banner Recruiting & Admissions Relationships Solution Helps Colleges and Universities Meet Recruiting and Enrollment Goals
MALVERN, Pa., March 31, 2008 — SunGard Higher Education (http://www.sungardhe.com) today announced the launch of the first solution in the Banner Enrollment Management Suite, for technology-assisted recruiting, admissions, and retention. The new Banner Recruiting & Admissions Relationships solution helps institutions extend the Banner Unified Digital Campus to meet recruiting and enrollment goals.
"We strive to be a high-tech, high-touch university, but disparate systems and processes have prevented us from delivering the level of personalized and timely communication and information sharing with prospective students and their parents that we desire," said Bruce Taggart, vice provost, library and technology services, Lehigh University. “SunGard Higher Education’s Banner Enrollment Management Suite is helping us make ‘high-tech, high-touch’ a reality. We anticipate that every office on campus will take advantage of these relationship management capabilities.”
Enrollment managers from all sizes and types of institutions are working against critical performance imperatives. Whether the goals are to enroll more students, more precisely shape the composition of incoming classes, or increase retention and graduation rates, the pressure to measurably improve enrollment outcomes is intensifying. Successfully meeting these goals involves a complex set of interactions that begin with navigating prospective students toward the institution, then guiding students toward successful graduation, all the while cultivating loyal bonds that support life-long alumni ties.
The Banner Enrollment Management Suite addresses the interrelated phases of planning, executing and measuring an institution's enrollment management efforts. It captures and connects relevant recruiting, retention, and advancement information in one place, leveraging the data and capabilities within the Banner administrative system. The result is a holistic view of prospects, students, alumni, and other key influencers and their complex and interconnected relationships with the institution.
Lehigh University was one of 10 co-development institutions and a beta site for the Banner Recruiting & Admissions Relationships solution. “’Get them, keep them, and grow them’ is our enrollment charge,” said Mr. Taggart. “The Banner Enrollment Management Suite is essential to merging and integrating what are now independent office databases and processes. Evolving these services to support our various constituent groups is a key to Lehigh attaining its current and future recruitment and retention goals.” He added, “Working with SunGard Higher Education and being a part of the development and beta programs gave us a rare opportunity to influence a product designed specifically for higher education and help tune it to what we believe is really needed.”
The Banner Enrollment Management Suite comprises new solutions for relationship management and performance management coupled with strategic consulting services that support:
· recruiting and admissions
· student engagement and retention
· alumni development and advancement
“Changing student demographics, increased competition, and other factors are causing higher education leaders to rethink how they address recruiting and retaining students, and how they will manage those relationships to maximize institutional performance," said Brian Madocks, chief executive officer, SunGard Higher Education. "The Banner Enrollment Management Suite is designed collaboratively with SunGard Higher Education customers to meet those challenges. The strong customer involvement and interest we are seeing sends a clear signal that we are doing the right things for higher education."
For more information on the Banner Enrollment Management Suite, please visit www.sungardhe.com/Products/Subcategory.aspx?id=800.
About SunGard Higher Education
SunGard Higher Education provides software and support, systems implementation and integration, strategic consulting, and technology management services to help colleges and universities build, unify, and manage their digital campuses. Bringing together people, processes, and technology, SunGard Higher Education assists more than 1,600 customers worldwide to strengthen institutional performance through improved constituent services, increased accountability, and better educational experiences. www.sungardhe.com.
With annual revenue of $5 billion, SunGard is a global leader in software and processing solutions for financial services, higher education and the public sector. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 25,000 customers in more than 50 countries, including the world’s 50 largest financial services companies. Visit SunGard at www.sungard.com.
CONTACT: Katie Kilfoyle, SunGard Higher Education, 315.524.7640, Katie.Kilfoyle@sungardhe.com