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Be Data Inspired this Spring!

Spring is just around the corner and it’s now time for some spring cleaning…of data that is! Cleaning your marketing automation database and understanding your best prospects are crucial to a well-tuned file that can lead to higher response rates, reduced email waste, more reliable sales reporting, and increased revenue and customer retention. Read More »

Let 2017 be your “Best Of” year for content marketing!

Content can support all of your marketing goals from top to bottom of the funnel. It works to show educators that you know their wants, needs and interests. Authenticity is key, flash and dazzle doesn’t get responses. Enter their world, appreciate their challenges, be an ally, and build trust. Educators respond to content marketing that puts value and values first. Read More »

Results in from MDR’s Annual Technology Survey

EdNET Insight’s latest survey to district technology directors indicates a positive outlook on technology budgets. The new State of the K-12 Market 2016-2017 Educational Technology Trends report explores budgets related to hardware, software, technology training, and technology support. The report also reviews:

  • Instructional device purchases
  • Top technology initiatives
  • Infrastructure support
  • Student privacy
  • Online assessment readiness
  • Enterprise management systems
Read More »

End of Year Insights to Keep You Sane

This time of year is always chaotic with end of year goals coming to a head and new year planning on your mind. Remember to keep your perspective—patience, planning, and multi-channel efforts will get you through these hectic weeks. Keep these market insights in mind when looking ahead. Read More »

Are You Ready for EdNET 2016?

EdNET 2016 is just around the corner! To help you prepare, we've shared networking tips at EdNET and other industry events.

There's still time to register, so check out what's in store in Dallas, Texas, September 25-27:

  • Two thought-provoking keynote addresses to broaden your perspective
  • General Sessions that address your most pressing business challenges
  • The return of the Marketing Playbook with proven strategies to engage and connect with educators
  • Hundreds of education thought leaders brainstorming on the future of education
Read More »

Meet the EdNET 2016 Keynote Speakers

One of the benefits of a getting out of the office is the opportunity to take stock and get some perspective. In an industry in constant flux like education, it’s hard to keep up with every shift, and every relevant trend. At EdNET 2016 in Dallas, coming up in September, we’ve lined up two keynote speakers who can give you the 30,000 ft. view of the landscape ahead and spark your thinking about the future, and the future of your business.

Learn more about Jim Carroll and Rishi Dave... Read More »

Industry Veterans Share Top 10 Tips for EdNET Networking

It's that time of year again when the EdNET Conference is fast approaching! By now you've seen the program we have lined up: Keynoters Jim Carroll and Rishi Dave and the traditional Superintendent's Panel are included in the general session lineup; and we are bringing back the popular Marketing Playbook track.

With the Early-Bird discount ending July 31, it's a perfect time for well-known and respected industry veterans to share their thoughts on what makes EdNET such a special and valuable event—the networking! Read More »

Think Ahead (but first a look back)

Plans for EdNET 2016 are well underway as we kick off this year's theme "Think Ahead. New Strategies for the New Reality" with advance registration savings! Being future-focused and action-oriented is what makes the EdNET conference a high-value event and an exceptional networking experience for attendees. Read More »

How Email Best Practices are Like a Conversation

We've all heard the phrase: It's not what you say, it's how you say it. The phrase lets us know that by using the right message, tone and delivery are all important.

As email marketers who look to reach educators know, there's a bit more to it than that. For us it's more like... It's not what you say, it's how you say it, who you say it to, when you say it, and if your audience can understand, read and is able to receive your message. Even then, once you have it all figured out, the answer could still be - Not interested.

Now while this sounds frustrating, it's not. As a matter of fact it's just like any other conversation where you make a request. Read More »

Is Email Dead?

Most marketers are experiencing a decline in email open and click rates year over year. At MDR, we understand how frustrating this can be for an education marketer who is trying to reach the educator’s inbox. We are monitoring this data on behalf of our customers and always optimizing based on performance metrics. Read More »