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Top 10 Marketing & Sales Tips to Help You Succeed in 2012
— Friday, January 27, 2012
A new year, a new set of goals and aspirations! Whether your business works on a calendar or school year planning cycle, starting off 2012 with a pause to reflect on marketing and sales strategy always makes sense. With a marketplace that continues to be tight on spending—both at schools and in our own businesses—you need to make every part of your plan count. We asked industry colleagues and MDR experts for their tips on how to make the most of the New Year. Read on for more… Read More »
Six Market Drivers to Watch in 2012
— Friday, December 16, 2011
As 2011 winds down, it’s time to look ahead to 2012. Read on for some advice about the education environment from industry expert Anne Wujcik. Read More »
How Marketing Automation Can Help You Improve Efficiency, Lower Costs, and Maximize Revenue
— Friday, November 11, 2011
Marketing automation tools are helping companies — large and small — improve response rates, identify well-qualified leads, and make informed decisions about when and how to act on opportunities. They are also reducing the time and cost of creating campaigns and improving overall returns on marketing investments. Read on to find out how your organization can start leveraging marketing automation and how other companies that sell to schools are using these tools to reach the right educator with the right message at the right time… Read More »
Social Media Marketing Trends: Upwards, Especially for Lead Generation
— Friday, October 14, 2011
If you are on the fence about whether to take the social media marketing plunge, you should definitely check out this research provided by Sandy Fivecoat, Founder of the WeAreTeachers online community for educators, in a recent MDR Webinar. The bottom line of her findings: more marketers are investing in social media and using it for lead generation. Check out these recent studies for more insight... Read More »
Be a Customer Champion: Manage Customer Integration Projects With the Champion Model
Chuck Romans, Senior Consultant to MDR — Friday, September 09, 2011
Few business executives would argue that one of the most important assets of any company is its customer database. This is especially true in the highly competitive educational marketplace where many education marketers are either planning to migrate to a new customer information platform or are in the process of implementation. These new systems include sales force automation systems, email platforms, or complete customer relationship management systems. Read More »
Using Social Media to Drive Results: Lessons Learned From One Education Marketer
— Friday, August 12, 2011
When it comes to social media marketing, taking the first step can be overwhelming with so many platforms and tools to choose from. You know you need to “test and learn,” but where do you start? Read on to hear how one successful education company is incorporating social media into its marketing and how it is measuring results and lessons learned in the process. Read More »
Social Media Expert Answers Education Marketers' Questions
— Friday, July 22, 2011
In a recent MDR Webinar, Using Social Media Marketing to Drive Results, Sandy Fivecoat, founder of WeAreTeachers, provided an update on social media trends and what the future holds for marketers in education with the growth of mobile and other new platforms and tools. The audience had a lot of questions about integrating social media to their marketing mix. Read on to see what’s on the minds of marketers and what advice Sandy has for using social media to build brand and increase revenue in the education industry. Read More »
Creating the Future: Facilities + Learning
Deb Moore, Executive Editor/Publisher of School Planning & Management — Friday, July 15, 2011
Did you know…85.3 million people, more than a quarter of our population, are enrolled in or employed by a school or college? Or that enrollment in K-12 schools is projected to set new records every year through 2019? Unless you are in the industry, few people realize the size and scope of the education market. One look at the numbers and the anticipated growth in enrollment and you will begin to understand the dollars being spent each year on school construction. But the continued growth in enrollment is only one of the forces fueling a constant need for new and renovated K-12 facilities. Others range from the condition of our current facilities to increasing federal mandates on school performance, educational reform, societal change, environmental concerns, student safety issues, and the implementation of new and emerging technologies—just to name a few. Read More »
What’s in a Name? Part Two: Prospect Names
Chuck Romans, Senior Consultant to MDR — Friday, June 17, 2011
As I mentioned in my last article, What’s in a Name? Part One: The Customer, all customer names are important—although not necessarily equal. What about prospect names? Are there really major differences in prospect names? The short answer is “yes.” Targeting the right prospects can make the difference between a successful, profitable marketing campaign and a disastrous outcome. Read More »
Take Your Email Performance Rates Up a Notch: <br>New Research and Advice From Two Education Email Experts
— Friday, May 20, 2011
Whether email is your primary marketing channel or just a small part of your strategy, knowing what’s working today with educators is essential to maximizing the return on your e-marketing campaigns. Now in its fifth release, MDR’s annual report, Email Trends in the Education Market 2011, provides a wide-ranging view of email in education, based on the results of thousands of campaigns to schools and colleges. Read on for highlights from this comprehensive new report, including the trends in mobile marketing, and get an update on email churn and deliverability and how these factors can affect your campaign performance. Read More »
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