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Are You Ready for EdNET 2017?

EdNET is just around the corner! To help you prepare, we've shared Vicki’s Top 10 List of Things You’re Going to Love About EdNET 2017.

There's still time to register, so check out what's in store in Scottsdale, Arizona, September 17-19:

  • Five thought-provoking keynote addresses to broaden your perspective
  • 15 breakout sessions including leadership and policy, development, ed tech, marketing, and market trends
  • Dedicated networking activities
  • Hundreds of education thought leaders brainstorming on the future of education
Read More »

It Happens. Education Data Gets Dirty.

Educators move on, move up, change schools, and change roles. All of this change makes education data particularly prone to being “dirty.” Whether you fuel your marketing campaigns with good data or bad data can make the difference between missing your growth projections, or knocking your numbers out of the park.

Learn what steps can be taken to clean up your data in MDR’s new report, The Risk of Dirty Data. Read More »

Meet the EdNET 2017 Keynote Speakers

EdNET is your chance to get out of the office to experience the “best of the best” in education insight, industry trends, and business intelligence. In this industry it’s hard to keep up with every shift, relevant trend, and big new idea. In Scottsdale this September, listen to our esteemed keynote speakers to spark your thinking about the ever changing education landscape and the future of your business. Read More »

Vicki’s Top 10 List of Things You’re Going to Love About EdNET 2017

The EdNET team has been listening and using your input for planning EdNET 2017. I have had awesome conversations with this year’s Advisory Board, and we have received valuable suggestions from many of you through surveys and interviews as well as sponsor recommendations. Wait till you see what we have planned. Here are my top 10 things I know you’re going to just love about this year’s conference. Read More »

Here’s Why You Should Continue to Market to Educators During the Summer

MDR has research that shows educator levels of engagement with product and service messages throughout the year. We confirmed our belief that educators are increasingly engaging with brands during what have traditionally been viewed as off-peak marketing windows...including summer break!

Read on to check out our Engaging Educators Online infographic... Read More »

What Do You Think About ESSA?

We're asking for your help this week. The Every Student Succeeds Act (ESSA) is scheduled for full implementation starting this fall. While ESSA’s biggest change is in returning most decisions related to day-to-day implementation to the states, the legislation does establish the policies that will guide the states’ implementation efforts. Over the past year, MDR has tracked and regularly reported on the policy changes mandated under ESSA. But we’re really curious about what you’re thinking. What parts of ESSA do you do want to know more about? What are your major concerns and what questions do you have?

We’ve created a very short survey to gather some baseline information. We’ll use it to help keep MDR on track in future reporting and analysis and share top level data with the industry. The eight question survey should take no more than five minutes. We’re looking forward to hearing what you have to say.

Thank you!
Anne Wujcik

Click here to go to the MDR ESSA Survey. Read More »

Educators and Social Media

Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand. Social media is a platform where you can showcase your brand’s commitment to education and build relationships that will lead to brand awareness, openness, and ultimately loyalty. Teachers are avid social media users. They talk education policy in Twitter chats, pin curriculum ideas on Pinterest, show off student projects on Instagram, and so on. Being top of mind with teachers is a requirement for brands looking to connect with educators. Read More »

Be Data Inspired this Spring!

Spring is just around the corner and it’s now time for some spring cleaning…of data that is! Cleaning your marketing automation database and understanding your best prospects are crucial to a well-tuned file that can lead to higher response rates, reduced email waste, more reliable sales reporting, and increased revenue and customer retention. Read More »

Let 2017 be your “Best Of” year for content marketing!

Content can support all of your marketing goals from top to bottom of the funnel. It works to show educators that you know their wants, needs and interests. Authenticity is key, flash and dazzle doesn’t get responses. Enter their world, appreciate their challenges, be an ally, and build trust. Educators respond to content marketing that puts value and values first. Read More »

Results in from MDR’s Annual Technology Survey

EdNET Insight’s latest survey to district technology directors indicates a positive outlook on technology budgets. The new State of the K-12 Market 2016-2017 Educational Technology Trends report explores budgets related to hardware, software, technology training, and technology support. The report also reviews:

  • Instructional device purchases
  • Top technology initiatives
  • Infrastructure support
  • Student privacy
  • Online assessment readiness
  • Enterprise management systems
Read More »