Market Insights RSS Feed
Why Building Brand Matters
Sandy Fivecoat, Founder, WeAreTeachers.com, and Senior Consultant, MDR — Friday, August 17, 2012
You’ve established your brand in the marketplace. Everyone knows who you are, what you offer and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. Read More »
Email Targeting Case Study: PBS Finds Success with Email Response Index
— Friday, July 20, 2012
In a marketing landscape where doing more with less has become a fact of life, email continues to be the go-to channel that consistently delivers cost-effective ROI…but these days, even email is under pressure to produce better and better results. The good news is that the education industry’s focus on email marketing over the past few years has created an unprecedented depth and breadth of data quantifying which educators respond to email campaigns, and in what ways. This knowledge dovetails nicely with email best practices that emphasize targeting and relevance as essential to campaign success. PBS, like other organizations, felt the urgency to generate leads or engage audiences. Read More »
The Mobile Transition: Best Practices in a Changing Email Landscape
Derek Fairfield, Leader, E-Marketing Solutions, MDR — Friday, June 15, 2012
Email is a constantly changing marketing channel, and marketers must adapt their email strategies in response to technology, legislation, and new best practices. The current shift to mobile devices presents unique challenges for marketers: no longer can we assume that email messages will be seen on a full-size screen, likely in an HTML-capable application. Read More »
The Changing World of Email Marketing
Derek Fairfield, Leader, E-Marketing Solutions, MDR — Friday, May 18, 2012
When it first came to prominence, email marketing was a game changer. The ability to cost-effectively test and target messaging combined with the direct feedback of Opens and Click-Throughs helped this new channel become an indispensable part of the marketing mix for nine out of ten marketers, according to our research. Read More »
Making the Digital Transition: Trends in the Education Market
— Friday, April 20, 2012
Of all the forces impacting the education market, none is as fast moving or far-reaching as the transition to digital, both in marketing technology and education product development. For five years, MDR has conducted annual research reports focused on Email Trends in the Education Market. For 2012, the digital revolution demands a broader view of the impact on educators and education marketers, and MDR quantifies this impact in its first report on Digital Marketing Trends in the Education Market. Read More »
Web Advertising: Targeting Gets Personal
— Friday, March 23, 2012
As web advertising graduates from the “next big thing” in educator marketing to a valuable and indispensable asset in the marketing mix, there are important lessons to be learned from its predecessor in digital marketing: email. Read More »
Fresh Perspectives on Funding…A Look Inside State and Federal Funds in 2012 and Beyond
— Friday, February 24, 2012
In a recent MDR Webinar, Fresh Perspectives on Funding…A Look Inside State and Federal Funds in 2012 and Beyond, Anne Wujcik, MDR’s Senior Education Research Analyst, and Michael Griffith, a state funding expert with the Education Commission of the States (ECS), provided an update of the 2012 federal budget and the changes in store for 2013 as well as an overview of the state funding situation. Read on for highlights from the webinar and for tips on how to focus on areas that are your best opportunities. Read More »
Top 10 Marketing & Sales Tips to Help You Succeed in 2012
— Friday, January 27, 2012
A new year, a new set of goals and aspirations! Whether your business works on a calendar or school year planning cycle, starting off 2012 with a pause to reflect on marketing and sales strategy always makes sense. With a marketplace that continues to be tight on spending—both at schools and in our own businesses—you need to make every part of your plan count. We asked industry colleagues and MDR experts for their tips on how to make the most of the New Year. Read on for more… Read More »
Six Market Drivers to Watch in 2012
— Friday, December 16, 2011
As 2011 winds down, it’s time to look ahead to 2012. Read on for some advice about the education environment from industry expert Anne Wujcik. Read More »
How Marketing Automation Can Help You Improve Efficiency, Lower Costs, and Maximize Revenue
— Friday, November 11, 2011
Marketing automation tools are helping companies — large and small — improve response rates, identify well-qualified leads, and make informed decisions about when and how to act on opportunities. They are also reducing the time and cost of creating campaigns and improving overall returns on marketing investments. Read on to find out how your organization can start leveraging marketing automation and how other companies that sell to schools are using these tools to reach the right educator with the right message at the right time… Read More »
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