PreK-12 Market Headlines
HMH and AETN To Transform How Social Studies Is Taught
Houghton Mifflin Harcourt — Saturday, September 18, 2010
Houghton Mifflin Harcourt and A&E Television Networks Join Forces To Transform How Social Studies and History are Taught and Learned; Venture Will Revolutionize Education Instruction and Bring History to Life Through Digital Content, Allowing Students To Learn in New Ways
WASHINGTON--(via BUSINESS WIRE)--Global education leader Houghton Mifflin Harcourt (HMH) and A&E Television Networks (AETN), the award-winning global media content company, today announced an exclusive, long-term partnership to revolutionize the way students learn and educators present social studies and history subjects. Using content from HISTORY™, a division of AETN, HMH and AETN will deliver both traditional and digital education materials and tools to create dynamic learning environments for students that weave compelling historical stories with innovative, experience-based assets and content.
“This is the breakthrough students and teachers have been waiting for — a huge technological leap forward,” said Barry O’Callaghan, Chief Executive Officer, HMH. “By combining the technology innovation and curricula excellence of HMH with the multimedia assets of HISTORY, we’re truly changing the way students experience social studies and history.”
Today’s students are media savvy, and to maintain their interest, HMH and AETN are infusing the study of social studies and history with streaming video, games and interactive features. Multimedia engages students and puts them in the center of the discussion, and it is critically important to make an educational experience something that is memorable and educationally enriching.
“We have a generation of students who have grown up on multimedia, and it’s only natural that we develop this powerful medium to create teaching tools for the classroom,” said Abbe Raven, President & Chief Executive Officer, AETN. “As a former teacher, I am proud that our two companies are working together to completely transform the classroom. Together, we are making history by offering teachers new resources to help modernize traditional methods of teaching and engagement.”
Multimedia content and technology solutions that will be delivered to classrooms across the country as a result of this partnership include:
• Multimedia Classroom Packages: American History Multimedia Classroom Package and the Global History Multimedia Classroom Package are two sets of exciting social studies teaching tools drawn from award-winning HISTORY programming content that takes a look at the people and events responsible for shaping our world.
• Streaming Digital Library: With the click of a button, teachers can seamlessly bring any course to life with captivating and continually updated multimedia content for all social studies subjects from a rich collection of more than 10,000 instructional resources.
• Interactive Online Edition: An interactive textbook that links content with a world of enhanced features such as activities, interactive maps and assessments.
To kick off the new partnership, HMH and AETN will host We The People LIVE on September 17, a live Constitution Day educational event in Washington D.C. that will be simultaneously webcast to more than 3,500 schools across the country. The one-hour live program will include narrative about the ongoing story of our Constitution and will feature members of the entertainment industry, government and news media reading from primary source documents exploring the ongoing story of the U.S. Constitution. The program will be followed by a Q&A session with attending students.
“AETN and HISTORY have a long tradition of award-winning classroom and community outreach programs. This partnership with HMH brings together two industry leaders, each of whom has a vision of engaging students in an active way, and we are excited about the opportunity to transform the way history is taught in the classroom,” said Steve Ronson, Executive Vice President, Enterprises, AETN.
“HMH is committed to improving the teaching and learning environment with innovative, student-focused solutions,” said Bethlam Forsa, Executive Vice President of Content Development and Publishing Operations for HMH. “This partnership accomplishes this goal by bringing history to life through an interactive program never before seen in classrooms.”
To learn more about the partnership, access interactive educational content and resources, or register your school for this Friday’s webcast, visit www.hmheducation.com/history.
About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt is a global education and learning company that is leading the way with innovative solutions and approaches to the challenges facing education today. The world’s largest provider of educational products and solutions for pre-K–12 learning, Houghton Mifflin Harcourt develops and delivers interactive, results-driven learning solutions that advance teacher effectiveness and student achievement. Through curricula excellence and technology innovation, Houghton Mifflin Harcourt collaborates with school districts, administrators, teachers, parents and students. With origins dating back to 1832, the Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. For more information, visit www.hmhpub.com.
A&E Television Networks, LLC (AETN) is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. AETN is comprised of A&E Network®, Lifetime, History™, Lifetime Movie Network, Bio™, History International™, History en espanol™, Crime & Investigation Network™, Military History™, Lifetime Real Women, A&E IndieFilms®, AETN International, AETN Digital and AETN Consumer Products. AETN channels and branded programming reach more than 250 million households in over 150 countries. AETN is a joint venture of Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Contact: Houghton Mifflin Harcourt, Josef Blumenfeld, 617-351-5432, Senior Vice President, Corporate Affairs, email@example.com
AETN, Kerri Tarmey, 212-551-1504, Sr. Director, Corporate Communications, Kerri.firstname.lastname@example.org