She Snoops for Scoops: The Personal Side of the EdNET Community

She Snoops for Scoops: The Personal Side of the EdNET Community

Happy new year, friends! I hope yours was a blessed and restful holiday season. It was special here, and now off we go into a new year. We enter 2012 with new hopes and energies for our work in the industry. We have challenges ahead of us, but I know they are none we cannot meet and weather together. I have loved all the messages received in recent weeks and will look forward to seeing and working with you and sharing your news in the coming months. Read on to check in on your first scoops of the new year!

People in new roles....

Peg Maddocks, Ph.D. has been named Executive Director of NapaLearns. Nonprofit NapaLearns supports students, teachers and administrators in Napa County with the classroom technology, digital curriculum, funding and partnerships they need to be successful in today's online world. In this newly created position, Peg will be responsible for advancing NapaLearns' innovative programs to improve the educational outcomes of students in public schools throughout Napa County. She'll work collaboratively with the Napa County Office of Education and with the five school districts to deploy the latest computer technologies and inquiry-based curricula, provide training and coaching to classroom teachers and develop a robust data analysis capability to measure the effectiveness of the tools introduced to the county's classrooms. While Peg has spent most of her career in private sector leadership positions, she began her professional life as a teacher, principal and program director in a K-12 public school district. She worked at Cisco Systems for 14 years, and in 2005, she directed the company's largest philanthropic initiative for 21st century schools in the Gulf Coast after Hurricane Katrina. In that capacity, she was responsible for creating a process for distributing $80 million in program dollars, professional services and technology to improve the performance in 132 schools in Mississippi and Louisiana by creating student-centered, technology-enabled learning environments. Most recently, she served as CEO of Maddocks Learning, a consulting practice focused on accelerating educational change through the redesign of classwork to enable successful integration of technology. She has also worked with numerous nonprofits over the years, including serving on the leadership team of the Council for Continuous Improvement in Silicon Valley; serving as a trustee on the board of a pre-K-8 private school; and participating in program development for the Schlechty Center for School Leadership, Strategic Learning Initiatives, Resource Area for Teachers and the Silicon Valley Education Foundation. Peg holds a Bachelor's of Science in Early Childhood Education/Special Education, Supervision and a Master's of Education in School Administration from Rhode Island College as well as a Ph.D. in Instructional Psychology from Michigan State University. She is the author of several articles for professional magazines and journals and has spoken at many national and international conferences. Wish the very talented Peg congratulations on hew new role at

After seven 7 years at ETS, Robert Block has left the company to become President & CEO of Professional Examination Service. PES is a 70-year old nonprofit based in New York City that provides a full range of assessment and advisory services to organizations across a broad range of professions, in support of professional licensure and certification, training, and continuing professional education. I think they are very fortunate to have Bob lead their team! Let him know you think the same and send him congratulation on his new position at

And long-time colleague friend here in Houston, Tom Deliganis, has joined Revolution Prep as National Vice President of Sales. Revolution Prep specializes in technology-based solutions for college entrance exam preparation as well as online state standardized test intervention and preparation products and services. The company is based in Santa Monica, California, but Tom will remain in the Houston area and manage the nationwide sales force. He is a 30 year veteran with the education technology industry and has had executive positions at leading industry companies, including PLATO Learning, Pearson Digital, Ignite Learning and Carnegie Learning. Most recently he was Director of Strategic Initiatives at Tech-Labs and worked as a lobbyist and consultant with the Texas Legislature, State Board of Education and the Texas Education Agency. His main focus has been related to the transformation of traditional textbooks to a digital delivery format.

The Software & Information Industry Association (SIIA) has announced new members of its Education Division Board of Directors. These newly elected and appointed executives from SIIA member companies will provide the education technology industry with critical leadership, advocacy and market information. As board members, these individuals represent more than 180 SIIA Education Division member firms that provide software, digital content and other technologies for educational needs. The new board members will help to develop the Division's initiatives and determine the projects, activities and events to be undertaken by the board. Eight executives were elected to serve two-year terms, while five representatives have been appointed to serve one-year terms.

Newly elected board members serving two-year terms:
Lisa Barnett, Chief Operating Officer, Atomic Learning, Inc.
John Bower, Founder and Chief Executive Officer, uBoost
Adam Hall, President, SkillsTutor, Houghton Mifflin Harcourt
Robert Iskander, Chief Executive Officer & Founder, EduTone
Vineet Madan, Senior Vice President, New Ventures and Strategic Services, McGraw-Hill Education
David Samuelson, Executive VP, Director Of Games & Augmented Reality, Pearson
Jessie Woolley-Wilson, President and Chief Executive Officer, DreamBox Learning, Inc.
Johann Zimmern, Marketing Manager, WW K12 Education, Adobe Systems

Board members appointed to one-year terms:
George Cigale, Founder & Chief Executive Officer,
Beau Clark, Senior Director, eLearning, The College Board
Jeffrey Mathews, VP, Corporate Strategy, Business Development & Investor Relations, Scholastic
Jeff Shelstad, Founder and Chief Executive Officer, Flat World Knowledge
Thomas Squeo, Chief Information Officer, Measured Progress

Board members serving one more year of their elected two-year terms:
Frank Catalano, Principal, Intrinsic Strategy
Diana Gowen, Alliance Manager, Education Programs, Intel Corporation
Mimi Jett, Vice President, Business Development, Avant Assessment
Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC
Steve Siegel, Vice President, Strategic Planning and Partnerships, Follett Software Company
Deborah Joy Smith, Consultant, DSJ Consulting
Iwan Streichenberger, President of LRS & Assessment (LRSA) Division, Promethean
Bruce Wilcox, Director, Education Technology, Carolina Science Online

That's a pretty good who's who list in our industry—talented and committed individuals all. Join me in congratulating them on their Board positions for SIIA!

And our friend Robert Martellacci, President & Publisher at MindShare Learning, has been re-elected vice-chair of the Canadian eLearning Enterprise Alliance. He does so much wonderful work, and I know they value having Robert on their team. Send him congratulations at

In the spotlight....

Snehal Patel, Founder & CEO of Sokikom, recently gave a TEDx talk about how games can positively transform K-12 education. I love his passion for kids and learning! Check it out and let Snehal know you enjoyed it at

You all know I try to remain politically neutral in this column, but I do share blog entries from time to time and want to share one with you this week that caught my eye. You likely have read some of the reporting from the New York Times attacking education leaders for taking study trips that were underwritten by the Pearson Foundation. I know the stories have caused some chief state school officers some grief. John Wilson, in his weekly blog, responded to the criticism. Many of you know John—prior to leading the National Education Association and the N.C. Association of Educators, John taught special education for 23 years. He is a past chair of the Partnership for 21st Century Skills, the Learning First Alliance, and the N.C. Covenant for Children. He is a senior fellow at the Pearson Foundation. It is a nice read and another perspective on the story—check it out!

Baby news....

I had a note over the holidays from the wonderful Michael Johnson, President and Chief Potential Officer of Full Potential Associates. He was writing to share the happy news that his grandson Aidan was born on December 19th. He said he couldn't imagine a greater gift for Christmas, and neither could I! Send Michael all the best on his happy news at

AND, we had some baby news of our own over the holidays. Daughter Amanda is pregnant again, due with her second child in mid-August. We are thrilled and know 2-year old Makenzie is going to be a wonderful big sister. So friends, as you know, you will in the not too distant future be hearing more of my grandchildren stories. And that reminds me....our oldest granddaughter Carolyn, who graduated from Evergreen last June, has a pretty fun gig for three months being a nanny of a cute 3-year old in Oahu!

So go ahead and send me your own children or grandchildren or any personal stories at all. I love to share the news!

Whew! Everyone I have spoken to this week agrees it has been a blur—while I am tired, the flurry of activity is a good sign, I think. So use the weekend to recharge and tackle it all again on Monday. Have a good one, friends. Till next Friday...Vicki, the Snoop