She Snoops for Scoops: The Personal Side of the EdNET Community

She Snoops for Scoops: The Personal Side of the EdNET Community

Welcome to March, my friends! Hard to believe, isn't it? But we will trudge on! I hope it has been a good week where you are—stop for a moment now and catch up on this week's scoops!

New roles for colleagues and friends....

Doug Roberts, Educational Solutions Consulting (ESC) President, has joined his former client Virtual Nerd full-time as Vice President of Educational Partnerships. Virtual Nerd is a provider of web-based tutorial video instruction, and Doug will be responsible for building the company's sales and business development organization and establishing a robust and consistent revenue stream for the company's School Edition offering. ESC first engaged with Virtual Nerd to support its preparations for the Software & Information Industry Association Education Division's Innovation Incubator in May of 2011, where Virtual Nerd was awarded several distinctions. While still at ESC, Doug closed significant early partnership opportunities on behalf of Virtual Nerd with NYC DOE School of One, Washington Learning Source, Calvert Schools, and Promethean Planet. While almost all of ESC's activities will go into hibernation, Doug intends to keep the firm open for potential future work. Say hello to Doug and congratulate him on his new role at

And MDR has lots of changes to share: Steve Gatland, Leader of Major Accounts, is moving on this week to a very exciting growth opportunity at LinkedIn, where he will lead and help build an enterprise team managing LinkedIn's biggest customers. And, although there will certainly be trips to LinkedIn's Mountain View headquarters, Steve will stay in the Windy City, working out of LinkedIn's large office in downtown Chicago. Steve was an integral part of MDR's growth and expansion over his 19-year career, and he leaves behind a legacy of success and customer focus that will continue with the team he has built. To quote Steve's note to his fellow team members: "MDR's best days are ahead as we innovate and help customers win in a rapidly changing marketplace. The need to reach and engage educators will always exist for our customers, and fundamentally that is what we help them do. It has been an honor to call MDR home for so many years, and I am saddened to say goodbye to all the great folks I met over the years at MDR and in the education industry." Steve is excited about applying his skills and advancing his career in a new industry, and you can send him a note to congratulate him on—you guessed it—LinkedIn.

MDR continues to add talented new team members to help grow key areas of the business. Jennifer Prescott, Hannah Hudson and Erin MacPherson joined the WeAreTeachers editorial product team in February to drive growing editorial and marketing program development. Jennifer and Hannah bring significant editorial and education market writing, blogging and project management to WeAreTeachers from their work at Scholastic on Instructor and Adminstrator magazines, as well as custom media. Erin has worked on the WeAreTeachers website and content for several years and will continue to apply the creative writing skills she developed at Nickelodeon and as a book author to build great content development in a permanent staff role.

Please help me congratulate Jennifer (, Hannah ( and Erin ( on joining the terrific WAT team!

WeAreTeachers has also expanded its program management team with the addition of Lori Callister, formerly of, where she was a satisfied WeAreTeachers customer and who will now help lead program implementation for customer programs. Send congratulations to Lori on her new role at

And on the marketing side of MDR, Stephanie Nash joined the team just this week as a marketing communications specialist. Stephanie joins MDR from a B2B web startup where she served as the communications director and also supported ad sales, UI design, investor relations and event planning and logistics. Previous to this, Stephanie taught high school English for several years.

Please join me in congratulating Stephanie ( and all these new folks—we are looking forward to great things from them at MDR!

Others doing great work....

Stephanie Hallman of MMS Education was thrilled to accompany student participants from the Christopher Columbus Awards (CCA) to the second White House Science Fair in Washington, DC, held on February 7th, 2012. Stephanie, the awards program manager, attended the event with the 2011 grant-winning team, the River Rangers, and student representatives from two other finalist teams where they joined over 100 other winners and participants from 45 national science competitions. The River Rangers were one of 33 teams asked to exhibit their project in the East Wing of the White House. Motivated by their desire to improve the environment, they developed a website that provides locations of abandoned boats in commercial and recreational waterways. The students were honored to be recognized for their inventive ideas during a speech by President Obama where he highlighted the importance of STEM Education. Sponsored by the Christopher Columbus Fellowship Foundation, the Christopher Columbus Awards is a nationwide community-based STEM competition for middle school students. MMS Education provides day-to-day implementation of the CCA program, from marketing promotion and judging to grant management and all event logistics for National Championship Week. MMS has worked with the program since its inception in 1996 and, through programs like CCA, supports clients by helping to bring STEM programs to students of all ages. Join me in sending congratulations to Stephanie and the MMS Education team for their support of such a wonderful program at

And our friend Dr. Nelson Heller, President of The HellerResults Group, let me know this week that he and AEP are ready to pull the wraps off of the International Markets Forum preceding AEP's Content in Context conference. Nelson is chairing the Forum and has been planning it for months. He reports that they have organized a stellar international team as an Advisory Board to plan the event, including members from the UK, Germany, France, India and the UK as well as the US.

The Executive Committee includes:
Jay Diskey, Executive Director, School Division, AAP
Rob Fiance, Principal, Edumetrix
Charlene Gaynor, CEO, AEP
Miles Gilburne, Managing Member, ZG Ventures and CEO, ePals
David Glover, CEO, Learning Media Ltd. (New Zealand)
Nelson Heller, President, The HellerResults Group
Ketan Kothari, Treasurer, Aspen Learning (US & India)
Manish Kothari, President, Aspen Learning (US & India)
Robert Lytle, Partner, Head of Education Center of Excellence, The Parthenon Group
Peter Schneider, CEO, ICT Maven
Jim Teicher, Director, CyberSmart
Simmy Ziv-el, Sr. Dir., Enterprise Growth, Business Innovation & Growth, ETS

And Advisory Board members include:
Andreas Baer, Director, Association of Educational Publishers in Germany
George DeBakey, CEO, Debakey International
Ann Foster, CEO, Ann Foster Consulting
Din Heiman, COO & General Manager, BrainPOP
Martin Hueppe, Managing Director, Cornelsen Schulverlage (Germany)
Monish Khoot, Director, Okapi Consultancy (UK)
Catherine Lucet, CEO, Editions Nathan, and Managing Director, Editis Education and Reference (France)
Dan Meyer, CEO, Atomic Learning
Emma Rogers, CEO, Little Bridge World (UK)
Lisa Sacchetti, President, The Renaissance Network
Irene Spero, COO, Consortium for School Networking (CoSN)

A stellar group indeed! Say hello to Nelson and congratulate him on his planning prowess at

And now, off to that weekend—please enjoy yours, and I will see you back here next week. Till then....Vicki, the Snoop