Boy Scouts of America Selects Pearson To Drive Digital Transformation
Pearson — Sunday, June 30, 2013
Boy Scouts of America Reimagines Educational Programs for Born-Digital Scouts
BOSTON-June 27, 2013-The Boy Scouts of America (BSA), the largest youth organization in the United States with 2.7 million young members and more than 1 million adult volunteers, today announced it will partner with Pearson to reimagine its educational programs for the born-digital Scout. Pearson will transform how the BSA develops and distributes outcomes-based educational programs in a digital world.
The BSA's partnership with Pearson will include the use of the innovative EQUELLA digital repository for managing, storing, and providing shared access to content; data and analytics to measure the effectiveness of the BSA's programs; as well as product development around digital distribution. This will include the merit badge program, which will be developed as online courseware, with assessment, social networking, apps, and games, as well as online resources for volunteer unit leaders.
"The BSA is an iconic American brand that has been around for a long time, and because of that, many people have outdated perceptions of who we are," said Stephen Medlicott, the BSA's national director of Marketing. "We partnered with Pearson because as the largest provider of educational technology products and services, we knew they could help us bring our brand into a more modern light and reignite interest from both our youth members and our volunteer network-the lifeblood of our organization."
"Our nation's youth have grown up in a society where the world has never existed without the Internet," said Don Kilburn, vice chairman, Pearson Higher Education. "We're looking forward to working with the Boy Scouts of America to help them develop 21st-century digital engagements for their young members as they flourish into conscientious, responsible, and productive students and future leaders of tomorrow."
About the Boy Scouts of America
The Boy Scouts of America provides the nation's foremost youth program of character development and values-based leadership training, which helps young people be "Prepared. For Life.®" The Scouting organization is composed of 2.6 million youth members between the ages of 7 and 21 and 1 million adult volunteers in local councils throughout the United States and its territories. For more information on the Boy Scouts of America, please visit www.scouting.org.
Pearson is the world's leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries.
Pearson partners with education institutions, organizations, corporations, associations and government agencies to create effective solutions that are aligned to their learning and professional development goals. Pearson's professional training business offerings include customizable online training materials, digital content management, product development, knowledge capture, and online tutoring.
For more information, visit www.pearson.com.
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