EdNET Insight - Voice from the Industry http://www.ednetinsight.com en-us http://blogs.law.harvard.edu/tech/rss Central by Imulus (http://imulus.com) info@ednetinsight.com Ed Tech Bubble Coming—Cause of Death: “Free” http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-bubble-coming-cause-of-death---free-.html With a record-setting <a href="https://www.insidehighered.com/news/2015/07/24/investments-ed-tech-companies-reach-new-high-first-half-2015" target="_blank">$2.5 billion+ invested in ed tech companies worldwide in the first half of 2015</a>, venture capital firms, venture funding arms of major companies, and private investors are jumping on board to get their piece of the action. Unfortunately for many, I foresee the ed tech bubble about to burst in the next 18 months. Most of the investments, including many of the “sweetheart” companies loved by the VC community, will fall victim to the bubble because their flawed business model being used today crashed and burned 15 years ago…they just weren’t wise enough to learn from history. <p>Business models for ed tech companies need to be: <ul> <li>Rational</li> <li>Reasonable</li> <li>Realistic and</li> <li>Sustainable</li> </ul></p> <p>Read on to see some examples of today’s flawed business models.</p> ]]> Friday, October 02, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-bubble-coming-cause-of-death---free-.html The Evolution From Privacy to Trust http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-from-privacy-to-trust.html Concerns around privacy are being felt across society, and education is no exception. In fact, according to a recent survey of parents by Marketplace, over 80% say their top concern around technology in schools is “security and privacy of information about my child.” <p>In 2014, the Data Quality Campaign (DQC) and <a href="http://www.cosn.org/" target="_blank">CoSN</a> (the Consortium for School Networking) convened national organizations to discuss what the education community can and should do to support students’ success while protecting their data. Collectively, <a href="http://studentdataprinciples.org/principles-supporters/" target="_blank">40 national education organizations</a> agreed to and developed the <a href="http://studentdataprinciples.org/" target="_blank">Student Data Principles</a>. These ten principles are not just a written public commitment to comply with existing federal, state, and local laws, but they are believed to be the values that should guide the work of anyone who uses student information to advance learning and success.</p> Read on to learn about the Student Data Principles… ]]> Friday, September 18, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-from-privacy-to-trust.html Ed Tech Is Booming, But Is the Future as Bright for Students? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-is-booming--but-is-the-future-as-bright-for-students-.html Spending on education technology is at an all-time high and is projected to reach $19 billion by 2018, according to a study released by <a href="http://futuresource-consulting.com/2014-06-EducationHardware-1176.html" target="_blank">Futuresource Consulting</a>. Investing in the industry is also growing and hit more than $2.5 billion in the first half of 2015 alone, according to <a href="http://www.ambientinsight.com/Default.aspx" target="_blank">Ambient Insight</a>. <p>This explosive growth tells an important story: one of enthusiasm for the potential of technology to transform learning and the excitement that educators, entrepreneurs, and investors feel. But there is an important part of this story I think is perhaps being overlooked. Are our schools prepared to make the most of this investment, and are teachers and students ready to integrate technology into their teaching and learning?</p> ]]> Friday, September 11, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-is-booming--but-is-the-future-as-bright-for-students-.html Motivating Student Achievement, Testing Performance, and STEM Achievement http://www.ednetinsight.com/news-alerts/voice-from-the-industry/motivating-student-achievement--testing-performance--and-stem-achievement.html In an attempt to improve academic performance and testing scores in the 21st century, educators and the current education/test prep teaching paradigm have focused their attention on the development of curriculum, improved instruction, student learning and evaluation, and more effective teacher evaluation. While these factors are important solutions to current educational issues and problems, there are other factors which contribute to students’ academic and testing performance that have not received sufficient attention. <p>The keys to motivating student achievement, testing performance, and STEM achievement include: <ul> <li>Develop a “growth mindset”</li> <li>Improve self-confidence, motivation, and engagement (self-efficacy)</li> <li>Counter “stereotype threat”</li> </ul></p> ]]> Friday, August 28, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/motivating-student-achievement--testing-performance--and-stem-achievement.html Three Key Factors in Building an Effective Ed Tech Sales Team http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-key-factors-in-building-an-effective-ed-tech-sales-team.html In building an effective sales team for your ed tech company, there are a number of questions you’ll need to answer. For instance, will you hire an inside sales team, an outside sales team, or both? What skills should you be looking for as you assemble your team? <p>To answer these questions, here are three key factors to consider: <ul> <li>Target audience</li> <li>Maturity of your company and your runway</li> <li>Location</li> </ul></p> ]]> Friday, August 21, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-key-factors-in-building-an-effective-ed-tech-sales-team.html Let’s All Be Math People http://www.ednetinsight.com/news-alerts/voice-from-the-industry/let-s-all-be-math-people.html There is a national challenge in teaching mathematics today. We know our children must be “math people,” at least to some extent, in order to be college- and career-ready. So how can we ensure we are providing students with the math education and tools that will support their success? I see three broad steps:<p><ul> <li>Recommit</li> <li>Engage</li> <li>Equip</li> ]]> Friday, August 07, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/let-s-all-be-math-people.html SPED Training: Pay a Little Now or a Lot Later http://www.ednetinsight.com/news-alerts/voice-from-the-industry/sped-training--pay-a-little-now-or-a-lot-later.html Teacher training is a quagmire these days. Less funding. Increasing mandates. Fewer hours and bigger workloads. Not surprisingly, there’s higher turnover too. All of this presents major challenges for school administrators. One notable challenge that bubbles to the top is how to train our nation’s 3.5 million+ teachers on all relevant matters of special education. <p>Now more than ever, schools and districts should take a more systematic, strategic approach to professional development, especially as it relates to special education.</p> ]]> Friday, July 24, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/sped-training--pay-a-little-now-or-a-lot-later.html Lead With Learning: Why Purpose Can Save Educational Technology http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lead-with-learning--why-purpose-can-save-educational-technology.html <p><ul> <li>The “why” behind the “what” matters in educational technology.</li> <li>Adaptivity, personalization, and efficacy are a means to an end.</li> <li>Does your technology feel like a boulder?</li> <li>Ecosystems must lead with the learning.</li> <li>Context gives meaning to the specific.</li> </ul></p> ]]> Friday, July 17, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lead-with-learning--why-purpose-can-save-educational-technology.html Using LinkedIn to Build Your Business http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-linkedin-to-build-your-business.html &nbsp; <p><ul> <li>The word “hello”, especially when said to a stranger, is one of the most powerful words in the English language.</li> <li>You never know what can happen when you introduce yourself to somebody new.</li> <li>LinkedIn provides one amazing tool for developing these new relationships, if used properly.</li> <li>As of today, I have 8,288 connections on LinkedIn—this means 8,288 ways to do great things with others!</li> </ul></p> ]]> Friday, July 10, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-linkedin-to-build-your-business.html Dinners With Districts: Observations http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dinners-with-districts--observations.html One of my favorite responsibilities as Associate Publisher at Education Week has been to host more than 20 dinner gatherings of school district leaders over the past 12 months. While perspectives vary by individual, topic, and region, some patterns emerge that I believe offer the vendor community valuable insight into the buyer market. <ul><li>Formative assessment still elusive</li> <li>Personalized learning on the march</li> <li>The primacy of PD</li> <li>Growth versus student achievement</li> <li>Common Core: location, location, location</li> <li>Fear of obsolescence</li></ul> ]]> Friday, June 19, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dinners-with-districts--observations.html Transitioning From Consumer to Education: Beyond Price and Packaging http://www.ednetinsight.com/news-alerts/voice-from-the-industry/transitioning-from-consumer-to-education--beyond-price-and-packaging.html With industry reports indicating that investment in ed tech companies hit $1.87 billion in 2014, it’s no surprise that many entrepreneurs and companies in the consumer sector are considering entering the education market or have already begun making inroads. To put your company on the path to success in education, you’ll need to know the differences between the consumer and education markets that extend beyond pricing and packaging. <p><ul> <li>Provide solutions; don’t just sell products</li> <li>Move product and purpose under one roof</li> <li>Relationships are paramount</li> <li>Philanthropy matters</li> </ul></p> ]]> Friday, May 22, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/transitioning-from-consumer-to-education--beyond-price-and-packaging.html STEM-Driven School Reform http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stem-driven-school-reform.html <div>&nbsp;</div> <p><ul> <li>Effective educational reform requires that we apply STEM to the design of curriculum and assessment and to student and teacher management.</li> <li>By using STEM plus Arts (STEAM) to create new learning cultures—curriculum, assessment, and management—we can begin to create a rational, democratic, rather than traditional top-down, foundation for school reform.</li> <li>Within a decade we will exceed our most idealistic wishes for school reform if we apply STEAM to in-classroom curriculum design and management.</li> </ul></p> ]]> Friday, May 15, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stem-driven-school-reform.html Three Easy Steps for Maximizing Your Marketing ROI http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-easy-steps-for-maximizing-your-marketing-roi.html For many of us, participating in a marketing planning conversation often begins with the same question, “How and where should we focus our limited marketing budget?” What this question really seems to be asking is, “What’s the magic bullet that would boost our market awareness and increase sales?” The reality is there isn’t one! However, there are ways to make sure you are strategically setting the stage to build brand voice and establish a presence as a trusted partner with K-12 administrators. Let’s explore how you can transition your marketing strategies from the typical promotion (and hoping for the best) to a targeted focus on content, which will engage your audience while allowing you to position your solution. ]]> Friday, May 01, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-easy-steps-for-maximizing-your-marketing-roi.html FakedIn: How Much of Your Professional Social Network Are Frauds? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fakedin--how-much-of-your-professional-social-network-are-frauds-.html Some people may get put off when I reply to unknown LinkedIn connection requests by asking, “How do we know each other?” <p>I guess you could call me the Nev Schulman of the business community. Catfish don’t just run their games in the social space but in the business world as well. But here, those that play the game do so more than just to play with people’s emotions. They do so to take people’s hard-earned money.</p> <p>So what can you do to prevent yourself from being prey to LinkedIn predators? Just follow the “CASH” approach to professional networking:</p> <div><ul> <li>Connect Responsibly</li> <li>Ask</li> <li>Scan</li> <li>Hide</li> </ul></div> ]]> Friday, April 24, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fakedin--how-much-of-your-professional-social-network-are-frauds-.html Lean Startup: Why It Matters to K-12 Education http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lean-startup--why-it-matters-to-k-12-education.html The Lean Startup movement is a highly successful approach to building a company or product from the ground up. Its principles are founded in concepts that have been used to learn, to implement technology, and to improve the quality of a solution. In fact, everyone begins as a Lean Startup entrepreneur when learning to walk, so why don’t more companies adopt this approach to implementing technological solutions? Ed tech companies that follow a Lean Startup cycle tend to be more successful, because it forces them to work closely with their education customers. <div>The following points represent four key reasons why the Lean Startup approach is important:</div> <div>&nbsp</div> <div><ol> <li>It lets us start with “why”, with our passions, and with our vision.</li> <li>A solution is never a perfect fit to the problem.</li> <li>We need to practice what we preach.</li> <li>The Lean Startup approach is less expensive.</li> </ol></div> ]]> Friday, April 17, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lean-startup--why-it-matters-to-k-12-education.html Is Career and Technical Education in the Discussion? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/is-career-and-technical-education-in-the-discussion.html What is your view of career and technical education? Today CTE is taking a bigger part of the national stage in education. Some of the drivers of this growing emphasis include: <div><ul> <li>Renewed interest in the career readiness model for students at the secondary and postsecondary levels</li> <li>Increased academic requirements in high school</li> <li>Student debt for college graduates</li> <li>Department of Labor listing the most growth in occupations that require a career and technical education path</li> </ul></div> ]]> Friday, April 03, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/is-career-and-technical-education-in-the-discussion.html Being a Good Ed Tech Partner http://www.ednetinsight.com/news-alerts/voice-from-the-industry/being-a-good-ed-tech-partner.html “Listen to your customers.” It’s a tried-and-true business adage but often easier said than done. To listen is one thing but to understand what is being said and act upon what you have heard can be challenging. In the K-12 market, this is compounded by the fact that educators are so busy. <p><ul> <li>Use educational research to drive product development.</li> <li>Make it easy for educators to provide concrete and specific feedback to their needs that is both understandable and actionable.</li> <li>Be receptive to feedback and allow time to listen.</li> <li>Let educators know their voices are being heard.</li> </ul></p> ]]> Friday, March 27, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/being-a-good-ed-tech-partner.html Marketing in the Age of the Digital Transition http://www.ednetinsight.com/news-alerts/voice-from-the-industry/marketing-in-the-age-of-the-digital-transition.html It is time to throw away the old textbook-business model and focus on what drives learning and success for our customers. <div><ul> <li>Educators know best what works for their students.</li> <li>As terms like adaptive, personalized, and differentiated take hold in the educational business-partner community, success or failure will hinge on making it easy to implement new resources in the classroom and on the proven results of student success.</li> <li>As we partner with educators and administrators to help students succeed, we are creating self-directed learners who will be college- and career-ready.</li> </ul></div> <div>It is time to move forward and make digital content the first part of the conversation.</div> ]]> Friday, March 06, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/marketing-in-the-age-of-the-digital-transition.html Doing Your Homework: How to Develop a Successful Ed Tech Solution From the Start http://www.ednetinsight.com/news-alerts/voice-from-the-industry/doing-your-homework--how-to-develop-a-successful-ed-tech-solution-from-the-start.html My experience as an educator, principal, and Chief Officer of School Improvement in some of the nation’s most struggling schools forged my path to creating an education talent management system whose success relies heavily on the initial groundwork or “homework” we completed well before a launch date was even penciled in. We simply cannot allow schools, teachers, or students to be guinea pigs for a prematurely launched product. Ed tech organizations need to do their homework before launching a solution. <p>Success in ed tech solutions requires the following initiatives:</p> <p><ul> <li>Fieldwork Experience</li> <li>Strategic Partnerships</li> <li>Extensive Research</li> </p></ul> ]]> Friday, February 20, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/doing-your-homework--how-to-develop-a-successful-ed-tech-solution-from-the-start.html Career and Technical Education: Addressing the Skills Gap Through Industry and Education Collaboration http://www.ednetinsight.com/news-alerts/voice-from-the-industry/career-and-technical-education--addressing-the-skills-gap-through-industry-and-education-collaboration.html <p><ul> <li>The Bureau of Labor Statistics’ reports that 8.7 million Americans are currently unemployed despite the existence of 5 million unfilled jobs.</li> <li>Improved collaboration between the educational system and the industries in need of workers is one solution to this “skills gap.”</li> <li>Businesses need to be engaged in the development of their local and regional educational programs, while educators match their curricula to industry requirements so students receive the education and skills needed for employment.</li> <li>By creating a stronger partnership between industry and education, students will enter the workforce with the ability to succeed in in-demand careers.</li> </ul></p> ]]> Friday, February 06, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/career-and-technical-education--addressing-the-skills-gap-through-industry-and-education-collaboration.html