EdNET Insight - Voice from the Industry http://www.ednetinsight.com en-us http://blogs.law.harvard.edu/tech/rss Central by Imulus (http://imulus.com) info@ednetinsight.com Now Is the Time to Dive Into Career and Technical Education: <i>Major pathway for high-achieving students</i> http://www.ednetinsight.com/news-alerts/voice-from-the-industry/now-is-the-time-to-dive-into-career-and-technical-education---i-major-pathway-for-high-achieving-students--i-.html Beyond a buzz phrase, CTE is without a doubt growing as an innovative education pathway to career and postsecondary education success for students across the country. By providing students with the tools and information needed to be relevant and skilled workers in the 21st century, bridging education and industry standards and strengthening career opportunities for students, CTE plays a prominent role in securing economic viability for the nation. ]]> Friday, February 05, 2016 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/now-is-the-time-to-dive-into-career-and-technical-education---i-major-pathway-for-high-achieving-students--i-.html 16 Business and Hiring Tips for 2016: Advice for the Education and Technology Market http://www.ednetinsight.com/news-alerts/voice-from-the-industry/16-business-and-hiring-tips-for-2016--advice-for-the-education-and-technology-market.html 2016 will be another exciting and challenging year for education and technology companies looking to expand in the market. As the market continues to grow, it will also continue to be competitive. To help you have a successful 2016, check out these business growth and hiring tips. ]]> Friday, January 15, 2016 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/16-business-and-hiring-tips-for-2016--advice-for-the-education-and-technology-market.html How PR Kindles Your Sales Fire http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-pr-kindles-your-sales-fire.html Driving sales is like building a bonfire. If a sale is the fire, marketing is the wood…and PR is the kindling. If you’ve ever tried to start a bonfire with just a log and a match, you know that well-placed kindling is absolutely essential. <ol> <li>Personalize your message.</li> <li>Timing is everything.</li> <li>Become a partner, not just a provider.</li> ]]> Friday, January 08, 2016 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-pr-kindles-your-sales-fire.html EdMarketer 2016: Benchmarking Content Marketing @ EdCos http://www.ednetinsight.com/news-alerts/voice-from-the-industry/edmarketer-2016--benchmarking-content-marketing---edcos.html <p>One area where EdMarketer innovation appears to be outpacing excellence is in the realm of content marketing.</p> <ul> <li>Content marketing is a key net new leads source, but leads languish in funnels. <li>Content is too “salesy,” not segmented, and poor quality. <li>Even when they think they create great content, results underwhelm. <li>EdMarketers are not yet distribution experts. </UL> ]]> Friday, December 04, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/edmarketer-2016--benchmarking-content-marketing---edcos.html More Than Half of U.S. Public Schools Don’t Have Adequate Wireless Access http://www.ednetinsight.com/news-alerts/voice-from-the-industry/more-than-half-of-u-s--public-schools-don-t-have-adequate-wireless-access.html A crime is happening in our schools every day. And it’s not the type of crime that hall monitors or security cameras can solve. At issue: Only 39% of public schools have wireless network access for the whole school. But perhaps the greater offense—up to this point, at least—has been apathy. ]]> Friday, November 13, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/more-than-half-of-u-s--public-schools-don-t-have-adequate-wireless-access.html Third Quarter 2015 Education Market Deal Report http://www.ednetinsight.com/news-alerts/voice-from-the-industry/third-quarter-2015-education-market-deal-report.html The Third Quarter 2015 saw a continuation of the strong acquisition and investment pace in the education market despite the stock market gyrations in August and September. Private equity firms continue to be strongly enamored of the potential for technology in schools and are providing funding to companies at record valuations. <p>Read on for more insights on merger and acquisition activity in the education market in this new quarterly feature from Whitestone Communications. ]]> Friday, November 06, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/third-quarter-2015-education-market-deal-report.html Engaging Deeply With the Education Market Through Online Focus Groups http://www.ednetinsight.com/news-alerts/voice-from-the-industry/engaging-deeply-with-the-education-market-through-online-focus-groups.html Focus group research is highly effective for understanding your target market—when you seek deep, open responses and want to learn from educators’ interactions with each other. Incorporating focus group research into your product development and marketing plans makes it much more likely that your product will be well-received in the education marketplace. <p>Many education companies are turning to online focus groups as an alternative to traditional face-to-face (F2F) focus groups.</p> ]]> Friday, October 16, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/engaging-deeply-with-the-education-market-through-online-focus-groups.html Ed Tech Bubble Coming—Cause of Death: “Free” http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-bubble-coming-cause-of-death---free-.html With a record-setting <a href="https://www.insidehighered.com/news/2015/07/24/investments-ed-tech-companies-reach-new-high-first-half-2015" target="_blank">$2.5 billion+ invested in ed tech companies worldwide in the first half of 2015</a>, venture capital firms, venture funding arms of major companies, and private investors are jumping on board to get their piece of the action. Unfortunately for many, I foresee the ed tech bubble about to burst in the next 18 months. Most of the investments, including many of the “sweetheart” companies loved by the VC community, will fall victim to the bubble because their flawed business model being used today crashed and burned 15 years ago…they just weren’t wise enough to learn from history. <p>Business models for ed tech companies need to be: <ul> <li>Rational</li> <li>Reasonable</li> <li>Realistic and</li> <li>Sustainable</li> </ul></p> <p>Read on to see some examples of today’s flawed business models.</p> ]]> Friday, October 02, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-bubble-coming-cause-of-death---free-.html The Evolution From Privacy to Trust http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-from-privacy-to-trust.html Concerns around privacy are being felt across society, and education is no exception. In fact, according to a recent survey of parents by Marketplace, over 80% say their top concern around technology in schools is “security and privacy of information about my child.” <p>In 2014, the Data Quality Campaign (DQC) and <a href="http://www.cosn.org/" target="_blank">CoSN</a> (the Consortium for School Networking) convened national organizations to discuss what the education community can and should do to support students’ success while protecting their data. Collectively, <a href="http://studentdataprinciples.org/principles-supporters/" target="_blank">40 national education organizations</a> agreed to and developed the <a href="http://studentdataprinciples.org/" target="_blank">Student Data Principles</a>. These ten principles are not just a written public commitment to comply with existing federal, state, and local laws, but they are believed to be the values that should guide the work of anyone who uses student information to advance learning and success.</p> Read on to learn about the Student Data Principles… ]]> Friday, September 18, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-from-privacy-to-trust.html Ed Tech Is Booming, But Is the Future as Bright for Students? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-is-booming--but-is-the-future-as-bright-for-students-.html Spending on education technology is at an all-time high and is projected to reach $19 billion by 2018, according to a study released by <a href="http://futuresource-consulting.com/2014-06-EducationHardware-1176.html" target="_blank">Futuresource Consulting</a>. Investing in the industry is also growing and hit more than $2.5 billion in the first half of 2015 alone, according to <a href="http://www.ambientinsight.com/Default.aspx" target="_blank">Ambient Insight</a>. <p>This explosive growth tells an important story: one of enthusiasm for the potential of technology to transform learning and the excitement that educators, entrepreneurs, and investors feel. But there is an important part of this story I think is perhaps being overlooked. Are our schools prepared to make the most of this investment, and are teachers and students ready to integrate technology into their teaching and learning?</p> ]]> Friday, September 11, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ed-tech-is-booming--but-is-the-future-as-bright-for-students-.html Motivating Student Achievement, Testing Performance, and STEM Achievement http://www.ednetinsight.com/news-alerts/voice-from-the-industry/motivating-student-achievement--testing-performance--and-stem-achievement.html In an attempt to improve academic performance and testing scores in the 21st century, educators and the current education/test prep teaching paradigm have focused their attention on the development of curriculum, improved instruction, student learning and evaluation, and more effective teacher evaluation. While these factors are important solutions to current educational issues and problems, there are other factors which contribute to students’ academic and testing performance that have not received sufficient attention. <p>The keys to motivating student achievement, testing performance, and STEM achievement include: <ul> <li>Develop a “growth mindset”</li> <li>Improve self-confidence, motivation, and engagement (self-efficacy)</li> <li>Counter “stereotype threat”</li> </ul></p> ]]> Friday, August 28, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/motivating-student-achievement--testing-performance--and-stem-achievement.html Three Key Factors in Building an Effective Ed Tech Sales Team http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-key-factors-in-building-an-effective-ed-tech-sales-team.html In building an effective sales team for your ed tech company, there are a number of questions you’ll need to answer. For instance, will you hire an inside sales team, an outside sales team, or both? What skills should you be looking for as you assemble your team? <p>To answer these questions, here are three key factors to consider: <ul> <li>Target audience</li> <li>Maturity of your company and your runway</li> <li>Location</li> </ul></p> ]]> Friday, August 21, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-key-factors-in-building-an-effective-ed-tech-sales-team.html Let’s All Be Math People http://www.ednetinsight.com/news-alerts/voice-from-the-industry/let-s-all-be-math-people.html There is a national challenge in teaching mathematics today. We know our children must be “math people,” at least to some extent, in order to be college- and career-ready. So how can we ensure we are providing students with the math education and tools that will support their success? I see three broad steps:<p><ul> <li>Recommit</li> <li>Engage</li> <li>Equip</li> ]]> Friday, August 07, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/let-s-all-be-math-people.html SPED Training: Pay a Little Now or a Lot Later http://www.ednetinsight.com/news-alerts/voice-from-the-industry/sped-training--pay-a-little-now-or-a-lot-later.html Teacher training is a quagmire these days. Less funding. Increasing mandates. Fewer hours and bigger workloads. Not surprisingly, there’s higher turnover too. All of this presents major challenges for school administrators. One notable challenge that bubbles to the top is how to train our nation’s 3.5 million+ teachers on all relevant matters of special education. <p>Now more than ever, schools and districts should take a more systematic, strategic approach to professional development, especially as it relates to special education.</p> ]]> Friday, July 24, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/sped-training--pay-a-little-now-or-a-lot-later.html Lead With Learning: Why Purpose Can Save Educational Technology http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lead-with-learning--why-purpose-can-save-educational-technology.html <p><ul> <li>The “why” behind the “what” matters in educational technology.</li> <li>Adaptivity, personalization, and efficacy are a means to an end.</li> <li>Does your technology feel like a boulder?</li> <li>Ecosystems must lead with the learning.</li> <li>Context gives meaning to the specific.</li> </ul></p> ]]> Friday, July 17, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/lead-with-learning--why-purpose-can-save-educational-technology.html Using LinkedIn to Build Your Business http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-linkedin-to-build-your-business.html &nbsp; <p><ul> <li>The word “hello”, especially when said to a stranger, is one of the most powerful words in the English language.</li> <li>You never know what can happen when you introduce yourself to somebody new.</li> <li>LinkedIn provides one amazing tool for developing these new relationships, if used properly.</li> <li>As of today, I have 8,288 connections on LinkedIn—this means 8,288 ways to do great things with others!</li> </ul></p> ]]> Friday, July 10, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-linkedin-to-build-your-business.html Dinners With Districts: Observations http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dinners-with-districts--observations.html One of my favorite responsibilities as Associate Publisher at Education Week has been to host more than 20 dinner gatherings of school district leaders over the past 12 months. While perspectives vary by individual, topic, and region, some patterns emerge that I believe offer the vendor community valuable insight into the buyer market. <ul><li>Formative assessment still elusive</li> <li>Personalized learning on the march</li> <li>The primacy of PD</li> <li>Growth versus student achievement</li> <li>Common Core: location, location, location</li> <li>Fear of obsolescence</li></ul> ]]> Friday, June 19, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dinners-with-districts--observations.html Transitioning From Consumer to Education: Beyond Price and Packaging http://www.ednetinsight.com/news-alerts/voice-from-the-industry/transitioning-from-consumer-to-education--beyond-price-and-packaging.html With industry reports indicating that investment in ed tech companies hit $1.87 billion in 2014, it’s no surprise that many entrepreneurs and companies in the consumer sector are considering entering the education market or have already begun making inroads. To put your company on the path to success in education, you’ll need to know the differences between the consumer and education markets that extend beyond pricing and packaging. <p><ul> <li>Provide solutions; don’t just sell products</li> <li>Move product and purpose under one roof</li> <li>Relationships are paramount</li> <li>Philanthropy matters</li> </ul></p> ]]> Friday, May 22, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/transitioning-from-consumer-to-education--beyond-price-and-packaging.html STEM-Driven School Reform http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stem-driven-school-reform.html <div>&nbsp;</div> <p><ul> <li>Effective educational reform requires that we apply STEM to the design of curriculum and assessment and to student and teacher management.</li> <li>By using STEM plus Arts (STEAM) to create new learning cultures—curriculum, assessment, and management—we can begin to create a rational, democratic, rather than traditional top-down, foundation for school reform.</li> <li>Within a decade we will exceed our most idealistic wishes for school reform if we apply STEAM to in-classroom curriculum design and management.</li> </ul></p> ]]> Friday, May 15, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stem-driven-school-reform.html Three Easy Steps for Maximizing Your Marketing ROI http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-easy-steps-for-maximizing-your-marketing-roi.html For many of us, participating in a marketing planning conversation often begins with the same question, “How and where should we focus our limited marketing budget?” What this question really seems to be asking is, “What’s the magic bullet that would boost our market awareness and increase sales?” The reality is there isn’t one! However, there are ways to make sure you are strategically setting the stage to build brand voice and establish a presence as a trusted partner with K-12 administrators. Let’s explore how you can transition your marketing strategies from the typical promotion (and hoping for the best) to a targeted focus on content, which will engage your audience while allowing you to position your solution. ]]> Friday, May 01, 2015 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/three-easy-steps-for-maximizing-your-marketing-roi.html