EdNET Insight - Voice from the Industry http://www.ednetinsight.com en-us http://blogs.law.harvard.edu/tech/rss Central by Imulus (http://imulus.com) info@ednetinsight.com The Forgotten Mainstream – College Bound Not College Ready http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-forgotten-mainstream---college-bound-not-college-ready.html Although participation in Advanced Placement and dual credit programs has doubled over the past decade, more than half of this year’s college freshmen had no successful practice with college-level work while they were in high school. Most of these students will fail to complete college on time and will end up burdened with student loans yet lacking a college degree and unable to fill one of the 65% of new jobs that require a postsecondary degree. We call these students the “Forgotten Mainstream,” and they are overrepresented by low-income, minority, and first-generation college students. ]]> Friday, September 15, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-forgotten-mainstream---college-bound-not-college-ready.html Using Assessment-Driven Solutions to Empower the Personalized Learning Classroom http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-assessment-driven-solutions-to-empower-the-personalized-learning-classroom.html As countless educators who have successfully navigated the road to personalization can attest to, the destination of student mastery is well worth the journey. And just as drivers trust a GPS to get them to their destination, educators are using assessment and instruction solutions to gain reliable insights to inform their approach to personalized learning. <ul> <li>Assessment solutions offer the fastest route</li> <li>A bright future ahead</li> <li>Personalized learning: It’s about the journey and the destination</li> </ul> ]]> Friday, September 08, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-assessment-driven-solutions-to-empower-the-personalized-learning-classroom.html Assessments: From Compliance to Instruction http://www.ednetinsight.com/news-alerts/voice-from-the-industry/assessments--from-compliance-to-instruction.html During my 20 years of teaching, the use of assessments was for compliance only: give a test, get a grade, and inform students and parents of a passing or failing grade. After working with advancing assessment systems for the last 10 years it’s clear district needs regarding formative assessment systems have changed from compliance to instruction.<br><br> Administrators and educators now depend on technology-based assessments to better implement their long-term plans. For industry leaders, there are four important things to know regarding: <ul> <li>Assessing</li> <li>Reporting</li> <li>Communicating</li> <li>Action</li> </ul> ]]> Friday, August 18, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/assessments--from-compliance-to-instruction.html EdTech: Turning Relevance and Results into Revenue http://www.ednetinsight.com/news-alerts/voice-from-the-industry/edtech--turning-relevance-and-results-into-revenue.html In today’s education market, it’s more important than ever to provide products and services that solve specific needs and achieve clear results. Assuming that an EdTech company has developed important, relevant products and has documented proven results, then revenue should follow, right?<br><br> Often, companies invest extensively in product development but underestimate the required investment for sales and marketing. Why is it that the best product doesn’t always win? Typically, a company has been out-sold by a competitor who strategically and tactically surpassed them with better questioning, positioning, differentiation, and closing skills. ]]> Friday, August 11, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/edtech--turning-relevance-and-results-into-revenue.html Get Schooled: What Ed Marketers Can Gain From Native Ads http://www.ednetinsight.com/news-alerts/voice-from-the-industry/get-schooled--what-ed-marketers-can-gain-from-native-ads.html Native advertising, commonly known as “sponsored content,” is a strategy where brands partner with a news outfit to place paid content that resembles the media outlet’s regular editorial content and similarly educates readers. Before deploying sponsored content, ed marketers need to understand their responsibilities to their prospects and customers – and what they stand to lose if they violate legal or ethical principles. Some take-aways: <ul> <li>When placing sponsored content, insist that the publication, blog, or social media site clearly labels the content as a paid advertisement – without exception.</li> <li>Marketers should be meticulous about the substance and style of native ads.</li> <li>Content teams should start the topic-brainstorming process by researching what has already been said about the issue.</li> </ul> ]]> Friday, July 28, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/get-schooled--what-ed-marketers-can-gain-from-native-ads.html The Instructional Value of Surprise for Knowledge Retention http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-instructional-value-of-surprise-for-knowledge-retention.html <i><b>Teachers can use unexpected events to bring students’ brains to attention and illuminate the pathways to memory storage.</b></i><br><br> Can you think of a time when you were surprised? Of course you can. We all can. There’s actually a scientific reason that explains our ability to recall such times, as Dr. Judy Willis, a neurologist and classroom teacher, explains in her book, Research-Based Strategies to Ignite Student Learning.<br><br> How does all this translate to education? Are there ways in which educators can structure their lessons to take advantage of “surprise”? ]]> Friday, July 21, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-instructional-value-of-surprise-for-knowledge-retention.html Congratulations – You’ve Got Competition for Enrollments http://www.ednetinsight.com/news-alerts/voice-from-the-industry/congratulations---you-ve-got-competition-for-enrollments.html K-12 schools and districts are used to competing – whether it is in athletics, academics, or other activities, competition is a familiar and welcome theme in schools. But competing for enrollments is a new, rapidly growing challenge for which many districts are not prepared. Here are four steps to effectively compete for student enrollment, new families, new teachers, and business partners: <ol> <li>Positioning</li> <li>Messaging and marketing communications</li> <li>Interactive engagement</li> <li>Test and adjust</li> </ol> ]]> Friday, June 09, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/congratulations---you-ve-got-competition-for-enrollments.html Personalized Learning: A Student-Centered Approach for Learning Success http://www.ednetinsight.com/news-alerts/voice-from-the-industry/personalized-learning--a-student-centered-approach-for-learning-success.html Personalized learning is no longer just a buzzword or a passing fad. In fact, more and more school leaders view the successful implementation of personalized learning programs as top priorities for their classrooms. In a recent survey conducted by EdWeek Market Brief, 86% of district leaders report that they have implemented personalized learning in their schools but also report that obstacles persist. <ul> <li>What is personalized learning?</li> <li>Don’t take a leap—build a bridge</li> <li>Hallmarks of student-centered learning</li> <li>Future success</li> </ul> ]]> Friday, May 26, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/personalized-learning--a-student-centered-approach-for-learning-success.html Fake News and Marketing Hype: Two Sides of the Same Coin http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fake-news-and-marketing-hype--two-sides-of-the-same-coin.html <p><em>The best way to get education decision-makers’ attention is to create content that clearly demonstrates how you can help them.</em></p> <p>You can’t read or watch any form of media these days without seeing a mention of “fake news”—whether it be from our president, various watchdog groups, or the general public. Most of us can agree that fake news isn’t a new trend but one that has been brought to light ever more brightly by the infinite channels of news outlets, bloggers, and trolls who make their living by publishing and sharing content online that is designed to attract eyeballs, whether or not it’s true.</p> ]]> Friday, May 12, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fake-news-and-marketing-hype--two-sides-of-the-same-coin.html ASU/GSV Bootcamp 101: “Sending the elevator down” yields important lessons from entrepreneurs and leaders http://www.ednetinsight.com/news-alerts/voice-from-the-industry/asu-gsv-bootcamp-101---sending-the-elevator-down--yields-important-lessons-from-entrepreneurs-and-leaders.html I still believe that, as industry leaders, we need to send the elevator down to help encourage and motivate the next generation of leaders. I encourage more of us to do this on a regular basis. But I also encourage the next generation to refocus their conversations with leaders and be clear about their desired outcomes up front. <br><br> It’s important to recognize that teachable moments exist. And sometimes the best learning occurs when we realize there’s a failure and we look to learn from it. Here are some examples of clear failures that some entrepreneurs revealed to me on pre-GSV Summit calls, but none of them were willing to actually acknowledge them. ]]> Friday, May 05, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/asu-gsv-bootcamp-101---sending-the-elevator-down--yields-important-lessons-from-entrepreneurs-and-leaders.html How Research Can Serve Both Product Development and Marketing http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-research-can-serve-both-product-development-and-marketing.html <em>Conducting foundational research as part of your design process ensures that your education product is best in class, resonates with academic experts and professional organizations, and is positioned to take advantage of all market opportunities. This research can also be used to prepare a must-have component of your marketing communication strategy. Consider the following:</em> <ul> <li>Drawing on the project’s academic experts and extending beyond their knowledge base</li> <li>Understanding policy trends</li> <li>Making it a joint effort with product development and marketing</li> <li>Important questions to ask independent researchers</li> </ul> ]]> Friday, April 28, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-research-can-serve-both-product-development-and-marketing.html Parent Satisfaction in Private Schools http://www.ednetinsight.com/news-alerts/voice-from-the-industry/parent-satisfaction-in-private-schools.html As school choice initiatives have grown in recent years, a new priority has evolved for school administrators. While student success is ultimately the focus and mission for all schools, many are looking more closely at parent satisfaction as a critical driver for school success. Nowhere is this trend more intentional than in private school environments, where parent satisfaction is one key to competing successfully and maintaining student enrollment in increasingly crowded markets.<br><br> When deploying new technologies, consider what parents value the most and develop a strategy that incorporates those values into the tools that parents will consistently use. In a private school setting, consider the following values to increase parent satisfaction: <ul> <li>Happy parents value communication</li> <li>Happy parents value transparency</li> <li>Happy parents value community</li> </ul> ]]> Friday, April 14, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/parent-satisfaction-in-private-schools.html ESSA and Its Impact on Personalized Learning http://www.ednetinsight.com/news-alerts/voice-from-the-industry/essa-and-its-impact-on-personalized-learning.html The Every Student Succeeds Act (ESSA) gives states and districts the opportunity and responsibility to create a more engaging and effective education system. ESSA embraces a more expansive view of student performance by requiring multiple measures of educational outcomes. Moving away from summative-based accountability aligns with models of personalized learning that incorporate a more comprehensive view of achievement. ]]> Friday, March 31, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/essa-and-its-impact-on-personalized-learning.html Reality Check: Augmented, Virtual, and Wearable Technology in Education http://www.ednetinsight.com/news-alerts/voice-from-the-industry/reality-check--augmented--virtual--and-wearable-technology-in-education.html For months on end <em>The New York Times, Bloomberg, Forbes, Fortune,</em> and others have touted 2016, and later 2017, as “the year of virtual reality.” Was it? Will it be? There’s no argument that alternate, augmented, virtual, wearable, and highly portable digital technologies have been around for some time, with breathless media reports waxing and waning, as they are wont to do. But the question remains: can we avoid the hype-cycle to develop and deploy these technologies where there are real use cases supporting them? Maybe this time is the charm. ]]> Friday, March 24, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/reality-check--augmented--virtual--and-wearable-technology-in-education.html Two Major Trends in the Future of Large-Scale Assessment http://www.ednetinsight.com/news-alerts/voice-from-the-industry/two-major-trends-in-the-future-of-large-scale-assessment.html Media reports are full of stories that the new administration intends to “repeal the Common Core,” expand vouchers and charter schools, and slash education funding. Talk about disruption. What does all that mean for large-scale accountability testing? In my view, not very much. Large-scale accountability assessments will continue to be necessary in the current administration because they provide information on school performance and provide evidence to support policy-making at the state and federal levels. Large-scale accountability assessment will continue to evolve on many fronts. I see two significant aspects to this evolution. <ol> <li>Continuing Trend Toward <a href="http://blog.measuredprogress.org/blog/what-is-a-balanced-assessment-system-4-assessment-definitions-that-might-surprise-you-infographic">Balanced Assessment Systems</a></li> <li>Continuing Expansion of the Role of Technology</li> </ol> ]]> Friday, March 17, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/two-major-trends-in-the-future-of-large-scale-assessment.html Emergence of OERs Part of the Solution to Improving Student Outcomes http://www.ednetinsight.com/news-alerts/voice-from-the-industry/emergence-of-oers-part-of-the-solution-to-improving-student-outcomes.html Every year there seems to be a new movement in education, more specifically ed tech, that promises to address all the pitfalls that came before it, offering new hope to finding the elusive “answer” to the reason why so many students are failing to achieve the goals we expect of them. Current models, whether traditional textbooks, “set-in-their-ways” teachers, or large and bureaucratic organizations, are vilified, and the new model is always deemed the answer. Oftentimes, however, these models or solutions are started and offered by companies that have never spent a day in a real classroom, which is why they fail when the rubber hits the road. ]]> Friday, March 03, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/emergence-of-oers-part-of-the-solution-to-improving-student-outcomes.html Better Learning Through Real-Time Adaptivity and Artificial Intelligence http://www.ednetinsight.com/news-alerts/voice-from-the-industry/better-learning-through-real-time-adaptivity-and-artificial-intelligence.html Browse to any of your favorite news feeds, and you are likely to run across a piece on how artificial intelligence is changing the way we look at everything. Advances in artificial intelligence, specifically in machine learning and deep learning, hold immense promise for providing better learning opportunities and helping more students and teachers achieve their full potential. These advances allow for real-time adaptivity and will greatly improve the classroom ecosystem. Some of the benefits include: <ol> <li>Leveling of the playing field for all students with applications for every learner</li> <li>Optimized student learning in a more engaging way, leading to improved persistence and self confidence</li> <li>An optimized classroom ecosystem that improves both teacher and student performance</li> <li>Discovery of what works and doesn’t work and the ability to keep learners on a sustainable path of continuous improvement</li> </ol> ]]> Friday, February 17, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/better-learning-through-real-time-adaptivity-and-artificial-intelligence.html Dyslexia: Awareness Is Key to Transforming Lives http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dyslexia--awareness-is-key-to-transforming-lives.html Dyslexia is today’s most common learning disability, affecting from five to 20 percent of K-12 students across the nation. That means up to 10 million kids face an uphill battle on a daily basis. In reversing this discouraging life trajectory, awareness alone is a crucial first step. The good news is that, to date, 29 states have recognized the importance of awareness by committing to universal screening for all public school children. Along with these screenings comes an obligation to include professional development. ]]> Friday, February 03, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/dyslexia--awareness-is-key-to-transforming-lives.html Reaffirming Our Commitment to High Quality Digital Content http://www.ednetinsight.com/news-alerts/voice-from-the-industry/reaffirming-our-commitment-to-high-quality-digital-content.html While educators are inundated with free digital content purported to be appropriate for classroom use, standards-aligned High Quality Digital Content (HQDC) specifically developed for diverse student audiences and curated by experts for ease of access is among the most powerful resources available to school systems seeking to improve equity. Key characteristics of HQDC include: <ul> <li>The Capability to Boost the Vocabularies of Young Learners.</li> <li>The Ability to Break Down Barriers To Learning For All Students.</li> <li>The Opportunity to Provide All Students Multiple Ways to Demonstrate Mastery.</li> <li>The Ability to Engage All Students in High-Level Thinking.</li> </ul> ]]> Friday, January 20, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/reaffirming-our-commitment-to-high-quality-digital-content.html Response to Intervention: This Generation of Data-Fueled Decision Making http://www.ednetinsight.com/news-alerts/voice-from-the-industry/response-to-intervention--this-generation-of-data-fueled-decision-making.html Response to Intervention (RTI), the result of commitments in the late 1970s to find better ways to identify and support struggling students, continues to evolve in response to more rigorous standards, concerns about assessment, and the impact of advanced technology. Evolution and innovation go hand-in-hand in this next generation of RTI, with three core areas to explore: <br> <ul> <li>Distance</li> <li>Partnership</li> <li>Growth</li> </ul> ]]> Friday, January 06, 2017 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/response-to-intervention--this-generation-of-data-fueled-decision-making.html