EdNET Insight - Voice from the Industry http://www.ednetinsight.com en-us http://blogs.law.harvard.edu/tech/rss Central by Imulus (http://imulus.com) info@ednetinsight.com Stepping Up for Students Who Need Our Help http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stepping-up-for-students-who-need-our-help.html Last week, the Education Department's Office of Civil Rights released parts of an ongoing study discussing longstanding inequities in American schools that leave minority students and students with disabilities at a disadvantage. The report shines a new light on an issue that many studies and testimonials have already told us— that students of color get less than their fair share of access to the in-school resources that matter for achievement. What is the role of companies in our industry? ]]> Friday, April 25, 2014 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/stepping-up-for-students-who-need-our-help.html Have You Jumped on the Metadata Bandwagon? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/have-you-jumped-on-the-metadata-bandwagon-.html <body> <p>There is growing evidence regarding how mainstream metadata conversations have become. According to results of a recent LRMI survey:</p> <ul> <li>82.5% of publishers surveyed were aware of metadata tagging initiatives </li> <li>Nearly 6 in 10 publishers (58.1%) currently tag or describe their resources with metadata</li> <li>More than half (55.6%) of those not tagging plan to start within the next year </li> </ul> </body> ]]> Friday, April 04, 2014 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/have-you-jumped-on-the-metadata-bandwagon-.html Technology Tools and Success: Involving the End User in the Decision-Making Process http://www.ednetinsight.com/news-alerts/voice-from-the-industry/technology-tools-and-success--involving-the-end-user-in-the-decision-making-process.html <p>When educational technology is your business, sometimes the most challenging part of the process is not the sale. It&rsquo;s getting the end user to actually <em>use </em>the product to its full extent or to use it correctly.</p> <ul type="disc"> <li>To be successful, we need to have the right people involved from the start.</li> <li>As educational solution providers, we must help educators understand that the end user has valuable input to share early in the process.</li> </ul> ]]> Friday, March 07, 2014 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/technology-tools-and-success--involving-the-end-user-in-the-decision-making-process.html Paying Attention to What’s Going on Beyond the K-12 Market Buzz: Don’t Get Blindsided! http://www.ednetinsight.com/news-alerts/voice-from-the-industry/paying-attention-to-what-s-going-on-beyond-the-k-12-market-buzz--don-t-get-blindsided-.html <body> <p>Today&rsquo;s education executives and educators have Herculean jobs in a sector that is constantly changing to meet new mandates and adjust to the digital world. I represent education and book publishing businesses in the sale of their companies, so I am speaking with people in these sectors almost 24/7 and have gleaned some critical insights:</p> <ul> <li>Where is the buzz? What are the areas of focus in K-12 in 2014?</li> <li>What might executives <em>not</em> be focusing on that can become material challenges down the road?</li> <li>Two additional brief points of advice.</li> </ul> </body> ]]> Friday, January 31, 2014 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/paying-attention-to-what-s-going-on-beyond-the-k-12-market-buzz--don-t-get-blindsided-.html Capturing Top Sales Talent Quickly Is Essential to Your Revenue Growth http://www.ednetinsight.com/news-alerts/voice-from-the-industry/capturing-top-sales-talent-quickly-is-essential-to-your-revenue-growth.html <p>In the competitive Education and Technology market, successful sales executives are busy building pipeline, closing deals and, ideally, capturing market share away from their competitors. To hire these kinds of candidates, organizations must have a streamlined interview process in place—one that can capture top performers quickly. This article offers:</p> <ul type="disc"> <li>6 Interview Steps to Capture Top Sales Talent</li> <li>The Ideal Timeline to Close Top Sales Candidates&nbsp;</li> <li>Common Interviewer Mistakes</li> </ul> ]]> Friday, January 10, 2014 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/capturing-top-sales-talent-quickly-is-essential-to-your-revenue-growth.html Is Your K-12 Sales Team Ready for Prime Time? http://www.ednetinsight.com/news-alerts/voice-from-the-industry/is-your-k-12-sales-team-ready-for-prime-time-.html <p>Although the education industry is rapidly changing, timing is still everything when selling products and services to K-12 school districts. Long sales cycles, multi-level decision-making processes, and short periods of rapid seasonal purchasing define the K-12 market—and the prime-time selling season is just around the corner.<p> The essentials to ensure success include:</p> <ul> <li>Determining the Factors Affecting the Probability of a Sale – Sales Strategy and Infrastructure</li> <li>Hiring the A-Team</li> <li>Building the Team</li> <li>Motivating the Team</li> </ul> Read on for the specifics... </body> ]]> Friday, December 06, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/is-your-k-12-sales-team-ready-for-prime-time-.html The Global English Language Learning (ELL) Market http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-global-english-language-learning--ell--market.html <body> <p>There are several key trends pointing to growth of the global ELL market:</p> <ol> <li>A working knowledge of English improves job prospects globally, and parents, schools, students, and employers understand this.</li> <li>Global middle-class growth and wealthier, more ambitious parents are leading to expansion of private providers of English—particularly in Brazil, China, Turkey, and India.</li> <li>Online opportunities for learning English internationally have not yet achieved significant traction but will do so, especially at the postsecondary/adult level. </li> <li>ELLs in the U.S. are currently 11% of total PreK-12 enrollment. By 2015, ELL enrollment will reach 10 million, 19% of all students. By 2025, one in four students nationwide will be an ELL. </li> </ol> <div> <p>See the stats on this market, identification of key market players, and opportunities in both the U.S. and international markets.</p> </div> </body> ]]> Friday, November 01, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-global-english-language-learning--ell--market.html The Learning Registry and the Learning Resource Metadata Initiative: Powerful Tools to Personalize Learning http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-learning-registry-and-the-learning-resource-metadata-initiative--powerful-tools-to-personalize-learning.html <body> <p>The Learning Registry:</p> <ul> <li>allows publishers to share information about digital content</li> <li>allows educators to search more than 80,000 educational resources</li> <li>provides a community based on open source and open standards, with resources open or rights-managed</li> <li>allows applications and search engines to cull not only general information about content, but also the educational intent</li> </ul> Read more about the promise of the Learning Registry… </body> ]]> Friday, October 04, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-learning-registry-and-the-learning-resource-metadata-initiative--powerful-tools-to-personalize-learning.html The Impact of Common Core and College and Career Readiness on a District’s Digital Decisions http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-impact-of-common-core-and-college-and-career-readiness-on-a-district-s-digital-decisions.html <p>Common Core is here. So is the need to increase students&rsquo; readiness for the future. What we&rsquo;re seeing: </p> <ul> <li>Increased demand for eBooks and digital resources and renewed focus on librarians to help </li> <li>Schools filling textbook sequence gaps with digital resources</li> <li>eBooks being used across the curriculum</li> <li>Common Core implementation teams forming that include library/media services professionals and teacher/librarians as key members</li> <li>Central organization and leveraging of resources across a district becoming even more important</li> <li>Schools using eBooks in new ways</li> <li>Digital content pilots being established at the classroom level or across grades concurrent with new devices and often before robust technology support is established</li> </ul> <p>The burden is ours to create digital resources that foster deeper learning in the 21st century context as a native part of the learning process—not aligned to Common Core and refit for mobile as an afterthought. </p> ]]> Friday, September 06, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-impact-of-common-core-and-college-and-career-readiness-on-a-district-s-digital-decisions.html Taming the OER Lion: The Opportunity and Cost Equation of “Free” http://www.ednetinsight.com/news-alerts/voice-from-the-industry/taming-the-oer-lion--the-opportunity-and-cost-equation-of--free-.html Like trying to tame a lion in the wild, the thought of meaningfully managing the jungle of Open Educational Resource (OER) options can be intimidating. At the same time, like the lure of the lion, it can also be alluring to imagine the promise of open, free access to such a powerful animal. Now that I’ve made my point, let’s “tame” this analogy. ]]> Friday, August 30, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/taming-the-oer-lion--the-opportunity-and-cost-equation-of--free-.html In the News: Tablets and Apps in K-12…And What This Means for App Developers http://www.ednetinsight.com/news-alerts/voice-from-the-industry/in-the-news--tablets-and-apps-in-k-12-and-what-this-means-for-app-developers.html <ul> <li>Rapid growth of tablet implementation in K-12 schools</li> <li>Apple&rsquo;s iPad remains dominant </li> <li>Challenges from Android and Windows devices</li> <li>What&rsquo;s a K-12 app developer (content provider, publisher) to do?</li> </ul> ]]> Friday, August 02, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/in-the-news--tablets-and-apps-in-k-12-and-what-this-means-for-app-developers.html Rosen Publishing’s Commitment to LRMI http://www.ednetinsight.com/news-alerts/voice-from-the-industry/rosen-publishing-s-commitment-to-lrmi.html <p>In today&rsquo;s world, discoverability is a key to success for education publishers. The Learning Resource Metadata Initiative (LRMI) improves search results by providing a common metadata framework for describing or &ldquo;tagging&rdquo; learning resources on the web. Here is a list of some functionality:</p> <ul> <li>Makes it easier to locate learning resources to meet specific student needs</li> <li>Improves the &ldquo;discoverability&rdquo; of a publisher&rsquo;s content during online searches</li> <li>Allows searches around key areas, including typical age range, educational use, and alignment with educational standards (such as the Common Core State Standards)</li> <li>Standardizes key publishing data elements, allowing industry-wide uniformity and understanding</li> <li>Supports consideration of new business models, including micro-sales or offering micro-units from larger educational resources</li> </ul> ]]> Friday, July 19, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/rosen-publishing-s-commitment-to-lrmi.html CCSS and Increased Focus on Nonfiction – Thoughts for Teachers and Product Developers http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ccss-and-increased-focus-on-nonfiction---thoughts-for-teachers-and-product-developers.html <p>In a recorded interview, Seymour Simon, acclaimed author of more than 250 science books for children and founder of StarWalk Kids Media, explores how Common Core is bringing nonfiction into the spotlight, ways teachers can meaningfully integrate nonfiction across the curriculum, and how eBooks are changing the way kids read and learn. Suggestions for integrating informational text and nonfiction:</p> <ul type="disc"> <li>Use visuals in eBooks to help kids get interested in the subject. </li> <li>Teach how to write nonfiction. </li> <li>Use examples from books to help explain unfamiliar ideas, complex concepts, and impossibly large numbers. </li> <li>Use strong verbs that enhance a reader&rsquo;s understanding. </li> <li>Write books as stories and not just as lists of facts and try to engage the reader&rsquo;s sense and imagination and set a scene. </li> <li>Ask questions that anticipate what the reader is thinking about as he or she reads. </li> <li>Employ descriptive detail. </li> </ul> ]]> Friday, June 28, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/ccss-and-increased-focus-on-nonfiction---thoughts-for-teachers-and-product-developers.html Engaging Students in a Story—Online http://www.ednetinsight.com/news-alerts/voice-from-the-industry/engaging-students-in-a-story-online.html Getting young people engaged in class is a difficult job for a teacher. One of the ways to do that is through storytelling. And for today’s pupils and students, the most interesting stories are told online. Working with computers is interesting for young people who feel at home in a digital environment. Although children see the Internet as a way to relax and entertain, they often, without realizing it, educate themselves and develop their abilities and imagination. As such, combining computers and storytelling is an excellent teaching method as it can be used for a variety of tasks (personal narratives, team projects, and brainstorming), and it can be used in most, if not all, subjects. ]]> Friday, May 31, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/engaging-students-in-a-story-online.html How to Become a Top-Selling K-12 Sales Rep in a Rapidly Changing Industry http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-to-become-a-top-selling-k-12-sales-rep-in-a-rapidly-changing-industry.html <p>It&rsquo;s a leaner, faster world…and here&rsquo;s what it takes now to become a top-selling K-12 sales representative:</p> <ul type="disc"> <li>Technology Expertise</li> <li>Customer Knowledge</li> <li>Product Knowledge</li> <li>Territory Research</li> <li>Interpersonal Skills</li> </ul> ]]> Friday, May 17, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/how-to-become-a-top-selling-k-12-sales-rep-in-a-rapidly-changing-industry.html Fixing School District Procurement http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fixing-school-district-procurement.html <p>It was a recurring theme during my conversations at the Education Innovation Summit in Scottsdale, Arizona, earlier this month and at EIA&rsquo;s Education Industry Days Summit back in February in Washington, D.C: the frustrations education companies and entrepreneurs experience when they run into the delays, bureaucratic red tape, and miscommunication that passes for the procurement policies and processes of far too many U.S. school districts.</p> <p>Even with good customer relations and support from senior district officials, the path from those first meetings to bid and then to contract feels a little like death by a thousand cuts. At the same time, education companies themselves often contribute to the delays, as many if not most fail to produce objectively acquired evidence of the efficacy of their products or services.</p> <p> In the wake of what seems to me to be growing concerns on both sides of the education procurement negotiating table, EIA is launching our &ldquo;Procurement Initiative.&rdquo;</p> <p> ]]> Friday, May 03, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/fixing-school-district-procurement.html Using Blended Learning to Help Meet the Demands of the Global Economy http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-blended-learning-to-help-meet-the-demands-of-the-global-economy.html The 2012 Digital Learning Report, released last month from Digital Learning Now!, highlights a growing awareness of the benefits of using technology to accelerate learning. The report’s introduction discusses a glaring reality: our educational systems need to be reformed to meet the demands of the global economy and a rapidly changing society. For an increasing number of educators, this comes as no surprise. Those of us in the trenches, working with educators to bring the benefits of technology to the classroom, have been shouting this same message for years. ]]> Friday, April 05, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/using-blended-learning-to-help-meet-the-demands-of-the-global-economy.html Students Know Best http://www.ednetinsight.com/news-alerts/voice-from-the-industry/students-know-best.html We asked students this question, “At your deepest level, what do you most want to know in your lifetime?” Why do we ask this? Because when we know what drives them as human beings, we can better reach and engage them. We can help ignite their hope of knowing. Watch our video to see what they said. ]]> Friday, March 08, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/students-know-best.html The Evolution of Games in Educational Publishing http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-of-games-in-educational-publishing.html Over the past couple of years, publishers have increasingly developed educational games that deliver deeper, more meaningful learning opportunities than they used to. The trend is refreshing, and it’s gotten me thinking about how and why learning games have evolved over the past few decades. ]]> Friday, February 08, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/the-evolution-of-games-in-educational-publishing.html Meeting the Needs of the Common Core Standards: Content, Content, Content http://www.ednetinsight.com/news-alerts/voice-from-the-industry/meeting-the-needs-of-the-common-core-standards--content--content--content.html At the most recent meeting of the Council of Chief State School Officers (CCSSO) in Seattle, I found myself at a table with the contingency from Iowa. They fought off jet lag with lattes and tweets, determined to get the most from the conference and do right by their state and their students. Their districts are working diligently to meet the Common Core Standards by 2014. But guidelines are one thing, implementation another entirely: moving from the “what” to the “how.” ]]> Friday, January 11, 2013 http://www.ednetinsight.com/news-alerts/voice-from-the-industry/meeting-the-needs-of-the-common-core-standards--content--content--content.html